Artists and freedom

It’s tempting to claim the role of artist. Once you’re an artist, you’re free. Free to work your own hours, free to make what you want to make, free to express yourself. Except not really. Because it comes with a hook. The hook of, “here, I made this.” Responsibility for…

Seven Ways Intent Data Maximizes Marketing Budgets and Enhances Sales Performance

“Intent data” is one of the buzziest buzzwords in B2B marketing today for good reason: It can fuel the entire B2B marketing ecosystem. Here are seven ways intent data can drive greater ROI for numerous marketing and sales efforts. Read the full article at MarketingProfs