Are you ready for the biggest fundamental change to Facebook advertising in years? Did you know Facebook is making campaign budget optimization (CBO) the default for Facebook ads? In this article, you’ll discover how to use the new CBO setting to create Facebook advertising campaigns and when CBO will become…
Organic search responsible for 53% of all site traffic, paid 15% [Study]
According to BrightEdge, paid and organic search drive more than 70% of revenues for B2B and the other verticals. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/LXrArdr6gOo/organic-search-responsible-for-53-of-all-site-traffic-paid-15-study-322298
Google can crawl AJAX just fine
No special action necessary for webmasters. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/66oPLxJYm0c/google-can-crawl-ajax-just-fine-322254
Meet and learn from 1,300+ search marketing experts at SMX East
Connect with prospective clients, partners, even future talent Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/xOdsmOi0vLI/meet-and-learn-from-1300-search-marketing-experts-at-smx-east-322309
Artists and freedom
It’s tempting to claim the role of artist. Once you’re an artist, you’re free. Free to work your own hours, free to make what you want to make, free to express yourself. Except not really. Because it comes with a hook. The hook of, “here, I made this.” Responsibility for…
The Most (And Least) Effective PPC Channels
Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital advertising channel, according to recent research from Hanapin Marking. Read the full article at MarketingProfs https://www.marketingprofs.com/charts/2019/41813/the-most-and-least-effective-ppc-channels
Seven Ways Intent Data Maximizes Marketing Budgets and Enhances Sales Performance
“Intent data” is one of the buzziest buzzwords in B2B marketing today for good reason: It can fuel the entire B2B marketing ecosystem. Here are seven ways intent data can drive greater ROI for numerous marketing and sales efforts. Read the full article at MarketingProfs https://www.marketingprofs.com/articles/2019/41832/seven-ways-intent-data-maximizes-marketing-budgets-and-enhances-sales-performance
Your 2020 Marketing Plan the Kondo Way (Or How to Avoid CMO FOMO)
Whether you’re decluttering your closet or updating your marketing plan, the key is to be thoughtful and critical. To hold in your hands, or in your mind, the initiatives and activities that spark joy–and results. Read the full article at MarketingProfs https://www.marketingprofs.com/articles/2019/41834/your-2020-marketing-plan-the-kondo-way-how-to-avoid-cmo-fomo
Five Tips to Take Your Marketing Presentations From Good Enough to Great
Marketers are often the default creators of presentations for conferences, webinars, meetings–even Sales decks. These simple design tips can make your presentations more convincing and engaging. Read the full article at MarketingProfs https://www.marketingprofs.com/articles/2019/41836/five-tips-to-take-your-marketing-presentations-from-good-enough-to-great
![How to Write an Effective Communications Plan [+ Template]](http://focusmailings.com/wp-content/uploads/2019/09/how-to-write-an-effective-communications-plan-template-605x300.jpg "How to Write an Effective Communications Plan [+ Template]")
How to Write an Effective Communications Plan [+ Template]
Remember the “Tide Pod Challenge?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide, whose…