“When a measure becomes a target, it ceases to be a good measure.” Marilyn Strathern expanded on Charles Goodhart’s comment about monetary policy and turned it into a useful law of the universe. As soon as we try to manipulate behaviors to alter a measure, it’s no longer useful. That’s…
Overcome today’s search marketing challenges with actionable tactics at SMX
Book your All Access pass now for just $199 — or bundle with a two-day workshop for just $299! Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/xumkygnn6G0/overcome-todays-search-marketing-challenges-with-actionable-tactics-at-smx-374552
Google provides some reasons why it won’t use your HTML title tags; Monday’s daily brief
Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/OooADaxqNIY/google-provides-some-reasons-why-it-wont-use-your-html-title-tags-mondays-daily-brief-374535
7 Reasons Scale-Ups Earn Investments, According to HubSpot’s Founder
Every successful company starts with a single idea. It’s how those ideas are approached, molded, and questioned that dictate whether or not they go on to evolve into a startup. However, reaching startup-dom doesn’t complete the lifecycle of these ideas. Instead, becoming a startup is the moment when ideas begin…
The streaming wars—everything marketers should know
Streaming has rapidly transformed how and what we watch. Now everyone is fighting for a piece of the action. https://adage.com/article/marketing-news-strategy/streaming-wars-everything-marketers-should-know/2362826
HGTV Magazine leaders on need-to-know trends: the ‘cloffice,’ ‘yardening’ and more
To mark the monthly’s 10th birthday, 10 questions for Sara Peterson and Vicki Wellington. https://adage.com/article/media/hgtv-magazine-leaders-need-know-trends-cloffice-and-yardening/2366746
Why nano-influencers are important for brands
Marketing experts find that loyal nano-influencer followings mean high engagement. https://adage.com/article/digital-marketing-ad-tech-news/why-nano-influencers-are-important-brands/2366426
Activision says the SEC is probing its workplace issues
The video game company and several current and former employees have received subpoenas. https://adage.com/article/digital-marketing-ad-tech-news/activision-says-sec-probing-its-workplace-issues/2366791
Labor and value
Adam Smith and David Ricardo argued that all value comes from labor, and the value of something is in the amount of labor it took to produce it. But Henry George understood that this is backward. The value of something lies in how much labor we’re willing to exchange for…
Why the creative agency model is floundering
What’s wrong with the business—and some of the ways shops are attempting to fix it. https://adage.com/article/agency-news/why-creative-agency-model-floundering/2365941