Video: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community

The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it depends.” Please visit Search Engine Land for the full article.

We’re hiring a new content lead for Search Engine Land and SMX

It’s s great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals. Please visit Search Engine Land for the full article.

What does “shortly” mean?

When a client or customer asks when a project is going to be done, an answer offered might be, “soon” or “shortly.” Frustration ensues. It ensues because “shortly,” means: “I’m not sure” and “I don’t want to be responsible” and “you shouldn’t ask.” It creates little in the way of…

Event-Industry Professionals’ Views on In-Person Events Right Now

Most event planners and other industry professionals say they would not feel comfortable attending an indoor event right now–even at half capacity–because of COVID-19, according to recent research from the Event Leadership Institute. Read the full article at MarketingProfs