Direct Mail

Generation Next, Ad Age and Facebook’s new live virtual event series produced by The List in partnership with Facebook Elevate, will focus on diversity, equity and inclusion in the industry and promote The List’s pilot mentorship program to solve the diverse talent crisis. https://adage.com/article/ad-age-events/ad-age-and-facebook-partner-new-virtual-event-series-promoting-diversity/2308196

The transaction is expected to close in the second quarter. https://adage.com/article/latest-news/ad-tech-firm-taboola-merges-ion-acquisition-26-billion-valuation/2308326

The bank will continue to sponsor Justin Thomas despite golfer’s recent use of a homophobic slur, but has committed to creating change in the LGBTQ+ community. https://adage.com/article/cmo-strategy/citi-sticks-justin-thomas-despite-homophobic-slur/2308306

Michelob Ultra, Chipotle and Mercari unveil Big Game ads.  https://adage.com/article/special-report-super-bowl/super-bowl-2021-watch-all-commercials-released-so-far/2308291

A look at some of the happenings over the next five days of interest to marketers, agencies and media players. https://adage.com/article/cmo-strategy/week-ahead-facebook-and-mcdonalds-report-earnings-and-denzel-washington-flick-comes-hbo-max/2308221

He once estimated he’d done about 50,000 interviews during more than a half century on radio and TV.  https://adage.com/article/media/broadcasting-legend-larry-king-has-died-87/2308226

The 60-second spot will feature Sesame Street Muppets and actor Daveed Diggs. https://adage.com/article/special-report-super-bowl/doordash-latest-first-time-super-bowl-ad-buyer-and-its-bringing-cookie-monster/2308201

NBCUniversal plans to shift key sports programming to USA Network and, in some cases, Peacock starting in 2022. https://adage.com/article/media/nbcuniversal-will-shutter-its-sports-network-end-year/2308181

Also, the most visible brands on TV during Inauguration Day coverage. https://adage.com/article/campaign-trail/watch-lincoln-projects-data-driven-viral-video-plus-young-poets-instant-fame-numbers-datacenter/2308166

The week’s biggest moves, hits and misses. https://adage.com/article/cmo-strategy/digiorno-bakes-pizza-pi-super-bowl-stunt-and-etsy-basks-glow-bernies-mittens-trending/2308171