Direct Mail

New electric vehicle awareness campaign draws parallels to the early days of the internet

Electrify America—a unit of Volkswagen Group of America overseeing a multi-year electric-vehicle awareness campaign—is attempting to normalize electric vehicles (EVs) by drawing comparisons to the earliest days of the internet, cell phones and online dating. A nostalgia-laden digital campaign, called “Normal Now,” launched today. It draws parallels between EVs and…