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The author and breathwork coach stars in ‘Oaths to Self’ campaign. https://adage.com/article/marketing-news-strategy/icelandic-provisions-using-influencer-alex-elle-promote-mental-health/2375636

Newly unredacted court papers provide more details about the search giant’s ‘Jedi Blue’ program with Facebook. https://adage.com/article/digital-marketing-ad-tech-news/google-used-jedi-mind-trick-beat-header-bidding-court-documents/2375606

Ad Age Studio 30’s live panel with Shutterstock will discuss why now is the time for action that effects real change, and what that means for the industry at large. https://adage.com/article/ad-age-events/watch-live-oct-28-1-pm-et-how-shutterstock-leading-movement-more-inclusive-content/2374991

 Also, Tonal taps UM Worldwide; Waze animates your driving experience, and Planet Fitness names Huge as digital agency-of-record.   https://adage.com/article/agency-brief/tonal-taps-um-worldwide-its-media-agency/2375546

Pro athletes DK Metcalf, Georgia Ellenwood, Loren Gabel, Jonathan Taylor and Tyasha Harris star in the latest installment of Under Armour’s continuing “The Only Way Is Through” campaign. https://adage.com/article/hot-spots/watch-new-commercials-skittles-discovery-under-armour/2375586

Plus: TV’s most expensive shows, Omnicom and Interpublic results, Facebook responds to the data drought, and more. https://adage.com/article/datacenter/biggest-trends-q3-2021-tv-advertising-revealed/2375531

VF is the latest apparel company to blame operational woes on a snarled global supply chain. https://adage.com/article/marketing-news-strategy/vans-owner-vf-corp-suffers-sales-hit/2375536

Northwestern’s Kellogg program is offering a course on influencer marketing. https://adage.com/article/digital-marketing-ad-tech-news/influencer-marketing-now-session/2375146

Sesame Workshop CMO Samantha Maltin discusses the show’s racial justice work, as well as partnerships with the likes of DoorDash and Curry Brand. https://adage.com/article/podcast-marketers-brief/sesame-street-broadening-its-reach/2375491

A growing number of mental health care brands are marketing themselves amid COVID-related burnout, stress and fatigue. https://adage.com/article/marketing-news-strategy/how-mental-health-brands-are-marketing-amid-covid-burnout/2371551