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Earth’s largest retailer Walmart rarely boasts about relative insignificance in any category. But in the wake of mass killings at its stores in Texas and Mississippi, and further gun incidents at other stores around the country this month, it’s content not being among the top three U.S. gun sellers—and some…

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (Aug. 16-18). A few highlights: Jimmy John’s, the sandwich chain, wants you to…

Recession fears may be mounting in certain parts of the U.S. economy, but Walmart Inc. and Target Corp. are signaling that the all-important American consumer is doing just fine. The big-box discount retailers both beat sales expectations for the second quarter and raised their profit guidance for the full year,…

Ad Age Collective members are the leading minds shaping advertising, marketing, and media.  Our diverse community includes C-suite marketing execs running brand strategy for elite, world-renowned corporations. We invite Collective members, all vetted leaders in their fields, to regularly provide their expert advice and opinions on the Industry Insights section…

Last month at our 10th annual Small Agency Conference & Awards, one idea resonated both onstage and off: the value of saying no, a theme that not only wove its way through the conference but had relevance for a wide variety of shops. Here’s what members of the Amp community…

SS&K hired Stevie Archer as executive creative director. She joins from Big Spaceship, where she was a creative director running the Starbucks account. She has also held creative positions at McKinney and Mullen and has worked with clients including Nationwide Insurance, Travelocity, T.J. Maxx, Sherwin-Williams, Gold’s Gym, the Ad Council…

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Aug. 15. A few highlights: TripAdvisor shows how easy it is to use its app…

For much of its 24-year history, Blue Moon’s marketing has focused on its brewing process, ingredients and signature serving style of an orange wedge garnish. But with a new ads launching today, the MillerCoors brand is moving beyond the orange in hopes of connecting with drinkers on a more emotional…

Walmart U.S. Chief Marketing Officer Barbara Messing is stepping down as of Aug. 30 to return to the San Francisco Bay area. Her duties will be handled temporarily by former Target and DreamWorks chief marketer Michael Francis, according to an internal memo. Messing “has decided to leave Walmart and return…

Electrify America—a unit of Volkswagen Group of America overseeing a multi-year electric-vehicle awareness campaign—is attempting to normalize electric vehicles (EVs) by drawing comparisons to the earliest days of the internet, cell phones and online dating. A nostalgia-laden digital campaign, called “Normal Now,” launched today. It draws parallels between EVs and…