ADVERTISING CHECKLIST
Please inspect your advertisement prior to sending us an electronic file for the following most common mistakes. It will ensure that your happy with the final results and confident the Ad will be successful.
CONTACT INFORMATION
| ____ | Business name included |
| ____ | Logo and slogan |
| ____ | Address correct |
| ____ | telephone correct |
| ____ | email correct |
| ____ | website correct |
| ____ | Social media links correct |
AD COPY
| ____ | Spelling checked |
| ____ | Read out loud, does it make sense? |
| ____ | Text easy to read |
| ____ | Is there too much text |
| ____ | To many different font styles |
| ____ | Headline catch your eye |
| ____ | Subject matter appropriate for New Home Owners |
IMAGES AND GRAPHICS
| ____ | Good quality images |
| ____ | High resolution for print |
| ____ | Did you print a copy to see if blurry image |
| ____ | Image represent message |
| ____ | Image appropriate for your business brand |
| ____ | Conflict with text and layout |
| ____ | 300 dots per inch |
AD SIZE AND LAYOUT
| ____ | Content fit in the ad space specifications selected |
| ____ | What orientation best shows your layout |
| ____ | Text flow cleanly in this ad shape |
| ____ | Are you full bleed |
| ____ | Ad require an outside edge border |
| ____ | Header too big on page |
| ____ | Image size to space in perspective |
FREQUENCY
| ____ | What type of campaign will maximize returns |
| ____ | What percentage of readers are your customers |
| ____ | What incentives for quick response do you offer |
| ____ | Is this a seasonal ad |
| ____ | Is this a short term promotion or long term goal |
| ____ | What is an acceptable number of responses |
| ____ | Does your ad promote your goal |
TIMING
| ____ | What is happening locally at time they receive ad |
| ____ | Do I have the manpower to support the calls |
| ____ | Is there a holiday coming up or seasonal theme? |
| ____ | Does this ad align with your current offers |
| ____ | Does this ad align with current customer’s needs |
| ____ | How many times will you run this ad |
| ____ | What will you do to follow up on ad |
MESSAGE
| ____ | How will excite a new home owner to call |
| ____ | What is my intended message |
| ____ | Is it too wordy and run on |
| ____ | Is it stated clearly |
| ____ | Does it express your personal viewpoints |
| ____ | Simplified so not to confuse bi-lingual citizens |
| ____ | Will you add a second language into ad |
These are just a few questions to ask your self during your creative process and to check off before your release your ad to print.
Questions??? Call us at (386) 259.0622 or email info@focusefforts.com