| FEATURES | ADVANTAGES | BENEFITS |
| FUN PLACES TO GO & THINGS TO DO DIRECTORY CONTENT | Consumer will find stuff to do with their families in area that is new to them | Your ad will be seen several times by the same family when they use the directory |
| FULL COLOR-BLEED, GLOSSY STOCK PAPER | Consumers will perceive the quality of the directory by the images, feel of the paper and magazine format | Will associate your brand with quality publication |
| NOT A COUPON BOOK AND NOT NEWSPRINT | Consumers will find the directory useful not considering it to be junk mail and throw it away | Means your ad will be viewed several times as they use the directory |
| ONE COMPANY PER BUSINESS CATEGORY | Consumers will not be overwhelmed with too many choices and who to call. | You will have your name in front of 3,000 new homes each month and your competitor will not be in the same magazine |
| SCREENED MAILING LIST | Our mailing list is scrubbed to ensure we reach new movers in each area that meet our criteria | You will have access to 3,000 homes that will need services like yours soon |
| WELCOME MESSAGE | Consumers who are new to the area are looking for quality companies to provide them a service, a quality fun directory while enhance their perceptions | Your not pushing them to buy a limited time special, instead your welcoming them to the area with a promotion. |
| PURSE SIZE BOOKLET | Consumers will receive a pocket guide that they can put in their purse or car to carry with them | The more convenient the directory is use, the more they use it means more views for your ad |
| LESS THAN $0.25 PER HOUSEHOLD | Consumers will think you spend a lot of money to reach them | Helps you achieve a faster ROI on your money |
