Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Here’s a two-week view (February 10-23): Here’s a 60-day view, highlighting this historic low-point in our 10K-keyword data set: I could take the graph back further,…
Facebook Conversions API: What Marketers Need to Know
Wondering how iOS 14 and other pixel-blockers will impact your Facebook marketing? Did you know that the Facebook Conversions API can help? In this article, you’ll discover how to set up the Facebook Conversions API so you can measure your Facebook and Instagram marketing activities. What Is the Facebook Conversions…
Avocado time
The perfect avocado… Sometimes they’re too hard, and often, they’re rotten. But every once in a while, you’ll nurture an avocado until it’s at the peak state of flavor and texture. You certainly aren’t going to waste it. You’re not going to sacrifice it to some sort of smoothie, or…
Netflix wins big at Golden Globes as ‘Queen’s Gambit’ keeps fueling chess sales: Monday Wake-Up Call
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters. Netflix wins big at Globes Streaming platforms dominated the winners at last night’s…
Terminix taps The Martin Agency and Mediahub as agencies of record
Appointment exterminates relationship with Barkley, which only won the account last year. https://adage.com/article/agencies/terminix-taps-martin-agency-and-mediahub-agencies-record/2307211
Golden Globe-winner ‘Queens Gambit’ keeps fueling chess popularity and sales
The show took home best limited series and best actress, giving chess another pop culture bounce. https://adage.com/article/media/golden-globe-winner-queens-gambit-keeps-fueling-chess-popularity-and-sales/2317631
Chobani thinks outside the yogurt pot in a new animated campaign
The company that made a name for itself with Greek yogurt has aspirations to become a broader grocery brand. https://adage.com/article/cmo-strategy/chobani-thinks-outside-yogurt-pot-new-animated-campaign/2317616
“Count me in”
That’s the opposite of, “count me out.” Either you seek to unite and be part of it. Or to divide and watch it go away. Whatever ‘it’ might be. We can seek to trigger those we’ve decided are our enemies, undermine the standards and burn it all down. Or we…
Pinterest powers up creators during stressful times
How the visual discovery platform is rethinking stories and influencers Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/TMugOb0iQDk/pinterest-powers-up-creators-during-stressful-times-346466
Don’t lose sleep over the Page Experience Update and more; Friday’s daily brief
Wouldn’t it be cool if Google told us when specific ranking factors were no longer being used? Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/GDQSh6dMD0s/dont-lose-sleep-over-the-page-experience-update-and-more-fridays-daily-brief-346445