Posted by BritneyMuller Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday. Click on the…
Google experiments with public search profile cards
Currently limited to India, the Google+-like feature gives personal brands and individuals some control over their own search results. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/WFgypHmCuB4/google-experiments-with-public-search-profile-cards-329877
Google’s new treatment of nofollow links has arrived
Here’s what you need to be aware of as Google begins viewing nofollow links as a hint for crawling and indexing. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/NZc8tsPQvQs/googles-new-treatment-of-nofollow-links-has-arrived-329862
“What should we remember?”
Years from now, after this event is long over, what should we remember about it? A week from now, when the crisis hits, what should we remember about this meeting? Tomorrow, when the day gets busy, what would you like me to remember about the discussion we just had? Begin…
How to Rethink Your Way to Business Growth
Do you want to grow your business? Is it time to rethink the way you market and deliver experiences? To explore how to grow your business via innovation, I interview Duncan Wardle on the Social Media Marketing Podcast. Duncan is the former head of innovation & creativity for Disney. He’s…
In feature battle with Google, Yelp improves restaurant waitlist functionality
Yelp is trying to stay one step ahead of Google with tools that benefit both consumers and business owners. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/1J5V7uMa5T4/in-feature-battle-with-google-yelp-improves-restaurant-waitlist-functionality-329885
Features vs. Benefits: A Crash Course on Proper Messaging
Earlier, I was scrolling on LinkedIn and came across this ad. Instantly, I was impressed with the effectiveness of the language. The language, concise and clear, offers up the benefit of the product being marketed in a way that stops scrollers in their tracks, including me. Source Qordoba is an…
How HubSpot Manages a Giant Website With a Tiny Team
I can’t write a single line of code. So, it was a big surprise to me when I was asked to lead our new global web strategy team three years ago. If you’ve followed HubSpot’s history, it’s also probably a big surprise to you that we had 20,000 customers and…
Ryan Reynolds’ Aviation Gin gives a Leap Day ’21-year-old’ her first legal drink
It wants to give others their first potent potable as well. https://adage.com/article/advertising/ryan-reynolds-aviation-gin-gives-leap-day-21-year-old-her-first-legal-drink/2241441
Watch the newest commercials on TV from Little Caesars, Macy’s, Church’s and more
Church’s Chicken hypes its $5 Garlic Butter combo meal. https://adage.com/article/hot-spots/watch-newest-commercials-tv-little-caesars-macys-churchs-and-more/2241206