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The Mobile Opportunity: Recognizing the Power of Apps and the Mobile Web

Mobile has become the primary channel for consumers in virtually every demographic group–allowing them to connect anywhere, at any time, and driving a shift that has transformed the consumer landscape. What does a successful mobile strategy entail in today’s world? Read the full article at MarketingProfs https://www.marketingprofs.com/articles/2019/42181/the-mobile-opportunity-recognizing-the-power-of-apps-and-the-mobile-web

How Retailers Should Approach AI and Big Data During Holiday Seasons

Shopper behavior is fundamentally different during the holidays. Marketers can’t rely on the same data and algorithms that they leverage at other times of the year. If brands don’t adjust to holiday shopping behavior, it could cost them big. Read the full article at MarketingProfs https://www.marketingprofs.com/articles/2019/42182/how-retailers-should-approach-ai-and-big-data-during-holiday-seasons