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“I don’t want to play”

Tactical approaches can undermine useful strategies. And knowing your goals and the reason for the game are the best way to avoid the problem. Tactical thinking forces us to think in innings. It says, “here’s a situation, what’s your best reaction/response?” The strategic approach has a different question, “Does playing…

Google’s three-strikes ad policy isn’t the problem, it’s policy application that worries advertisers

Under the new program, incorrectly flagged ads carry greater ramifications, ranging from time spent communicating with Google Ads support reps to account suspension for repeated violations that aren’t resolved in time. Please visit Search Engine Land for the full article.