Posted by MaryBowling How does Google decide what goes into the local pack? It doesn’t have to be a black box — there’s logic behind the order. In this week’s Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google’s local algorithm and local…
The thing about hot button issues
It’s not that they are buttons. It’s that they’re hot. They’re hot because they get pressed all the time. They’re hot because they’re seductive. It’s an easy button to push, so people push it all the time. And that can get you burned. It can short circuit the point you…
Google search quality guidelines update emphasizes users of diverse backgrounds
Evaluators are reminded not to base ratings on personal viewpoints. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/gvEK2JRvRbM/google-quality-raters-guidelines-update-december-2019-326048
Google extends optimization score to Display campaigns
Display-specific recommendations are also now available. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/AesIB54BQew/google-extends-optimization-score-to-display-campaigns-326034
Package tracking on Google’s search results page is coming to more carriers
Shipping companies around the world can now opt into the early access program. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/XuDaHcWJLa8/package-tracking-on-googles-search-results-page-is-coming-to-more-carriers-326036
The Mobile Opportunity: Recognizing the Power of Apps and the Mobile Web
Mobile has become the primary channel for consumers in virtually every demographic group–allowing them to connect anywhere, at any time, and driving a shift that has transformed the consumer landscape. What does a successful mobile strategy entail in today’s world? Read the full article at MarketingProfs https://www.marketingprofs.com/articles/2019/42181/the-mobile-opportunity-recognizing-the-power-of-apps-and-the-mobile-web
How Retailers Should Approach AI and Big Data During Holiday Seasons
Shopper behavior is fundamentally different during the holidays. Marketers can’t rely on the same data and algorithms that they leverage at other times of the year. If brands don’t adjust to holiday shopping behavior, it could cost them big. Read the full article at MarketingProfs https://www.marketingprofs.com/articles/2019/42182/how-retailers-should-approach-ai-and-big-data-during-holiday-seasons
2020 CMO Predictions From Marketing Influencers [Infographic]
With 2020 all but here, marketers are thinking about what opportunities, trends, threats, and possibilities the New Year might bring. Here’s what 20+ marketing influencers say marketing leaders will be confronting in 2020. Read the full article at MarketingProfs https://www.marketingprofs.com/chirp/2019/42183/2020-cmo-predictions-from-marketing-influencers-infographic
What Do Contractors Own? A Guide to Freelance Copyright
When I was a young teenager, I used to write songs with my best friend. We knew that one day we’d be famous songwriters (because, of course we would), and we didn’t want to fight about who owned the songs when we were famous. So, at 13 years old, my…
30 Reddit Stats and Facts to Know in 2020
Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform, which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks — like Facebook or Instagram — where brands naturally find their niche. But, in the past…