There’s a road near my house that was built early in the automobile era. It was built so that early adopter car owners would have something to do with their cars–a parkway that went nowhere in particular, perfect for a Sunday drive. Along the way, the term “Sunday driver” has…
Announcing the Search Engine Land Awards 2021 Winners
The pandemic forced agencies, in-house marketing teams, and individual marketers to get creative, think on their toes, and often make a little go a long way. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/nAW6ZMtev_Y/announcing-the-search-engine-land-awards-2021-winners-375267
The revised Google search quality guidelines are out; Wednesday’s daily brief
Health insurance ad formats for Microsoft Advertising… Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/tejmRQsANys/the-revised-google-search-quality-guidelines-are-out-wednesdays-daily-brief-375361
How to solve the marketing reporting conundrum without being a magician
In a recent survey shared at SMX, C-Suite executives report sales and leads as top performance indicators for marketing teams. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/vEgMzmiw4yY/how-to-solve-the-marketing-reporting-conundrum-without-being-a-magician-375374
How to Enable Data-Driven Decisions by Integrating Your Apps
How big is your business’s database? From the moment someone becomes interested in your product or service and long after the purchase, you’re collecting data — and it can multiply fast. Thanks to cloud-based platforms, even small businesses have access to a broad variety of tools to gather massive amounts…
What the Future of Automation Looks Like (& How to Get Ahead Right Now)
A far cry from its early days on factory production lines, automation has entered into our organizations and found a place in the operations of every department — and it isn’t going anywhere. Combined with robotics, machine learning, and artificial intelligence (AI), automation takes care of the mundane tasks we’d…
Everything You Need to Know About Contact Management
You probably have thousands upon thousands of contacts in your database. With all those contacts to keep track of, you need all the help you can get when it comes to managing your vast contact network. But what does contact management mean for businesses, exactly? Contact management is the process…
Marketing for Startups: A Three-Step Guide to Creating Your Strategy
Marketing for your new startup is exciting. You’ve put time and effort into creating your product or service, and now you need to make sure your market is as hyped about it as you are. In this three-step guide, we’ll cover the essential components for creating asuccessful marketing strategy and…
How IT Businesses Can Sync Data Between Apps Automatically
How many cloud-based apps do you use with your business? Five? Ten? Fifty? You probably use more apps than you realize. The most important apps in your stack probably include: A customer relationship management (CRM) tool A professional services automation (PSA) tool An accounting package As an IT or managed…
Microsoft partners with Shopify to help retailers expand their reach
Microsoft’s updated their Microsoft Channel app with new features to help retailers and e-commerce businesses comes right in time for the holiday shopping season. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/kDKEaVi4m9s/microsoft-partners-with-shopify-to-help-retailers-expand-their-reach-375381