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Posted by LilyRayNYC Structured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup provides significant opportunities to improve a website’s SEO performance by helping search engines to…

Posted by rachelgooodmanmoore If you’re anything like me, you might be wondering how the heck it’s already August — where did the first half of the year go?  As we move into the last months of 2019, it’s a great time to reflect on what we’ve accomplished so far this year.…

Do you really know which of your Facebook ads produce customers and revenue? Is Facebook telling you one thing and Google Analytics saying something different? In this article, you’ll discover how to use Facebook and Google Analytics together to reveal how your Facebook customers engage with your funnel on their…

Every update Google rolls out needs to be discussed on some level but the amount of attention should be relative to its overall impact. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/VplEyTyFFIE/are-we-right-for-fawning-over-core-algorithm-updates-320917

Data is available under the new ‘Amp on Image Results’ search appearance. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/Sv6i71XtmGs/traffic-from-images-swipe-to-visit-feature-now-appears-in-search-console-320909

Learn more about local SEO from the super passionate and smart Greg Gifford. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/UplTiEbk3e0/video-greg-gifford-discusses-google-posts-google-qa-and-local-seo-320903

You might know one. The busy person has a bias for action, the ability to ship, and a willingness to contribute more than is required. The busy person is wrong more than most people (if you get up to bat more often, you’re going to have more hits and more…

The brands that consumers find most reputable tend to come across as risk-taking, friendly, uncompromising, trustworthy, and orderly, according to research from TrustPilot. Read the full article at MarketingProfs https://www.marketingprofs.com/charts/2019/41656/the-personality-traits-of-the-most-reputable-brands

Creating content that engages readers isn’t easy, especially today. In our haste to create fresh, useful content, we make mistakes. But our audiences don’t want to waste time on substandard writing. Avoid these nine common writing and content mistakes. Read the full article at MarketingProfs https://www.marketingprofs.com/articles/2019/41686/nine-cringey-mistakes-in-marketing-writing-and-content

Especially in the age of GDPR, email preference centers make perfect sense: Customers get control over what communications they receive, and marketers get to send better, more targeted communications. Here’s how to build and use a modern email preference center. Read the full article at MarketingProfs https://www.marketingprofs.com/articles/2019/41687/why-you-need-a-modern-email-preference-center-and-how-to-build-one