Want a better return on your Pinterest marketing efforts? Are you using all of the Pinterest features available to you? In this article, you’ll discover how to use three valuable Pinterest features to enhance the customer journey. Explore the Newest Pinterest Board Features First, let’s uncover how to use these…

The new releases are from Google’s Search Open Sourcing team. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/3QWkWiP0f88/google-opens-the-source-for-its-robots-txt-parser-in-java-and-testing-framework-in-c-340920

It’s s great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/c36gJSZ9Euw/were-hiring-a-new-content-lead-for-search-engine-land-and-smx-341020

When a client or customer asks when a project is going to be done, an answer offered might be, “soon” or “shortly.” Frustration ensues. It ensues because “shortly,” means: “I’m not sure” and “I don’t want to be responsible” and “you shouldn’t ask.” It creates little in the way of…

The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it depends.” Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/aq473n3Y8Qs/video-barry-schwartz-and-googles-martin-splitt-discuss-strained-relations-with-the-search-community-341028

B2B? B2C? B2B2C? The pandemic has changed the business landscape into one that is universally B2P: business-to-people. Find out what that means and how you can derive its many benefits. Read more. Read the full article at MarketingProfs https://www.marketingprofs.com/articles/2020/43571/forget-b2b-and-b2c-its-a-b2p-world-now

Most event planners and other industry professionals say they would not feel comfortable attending an indoor event right now–even at half capacity–because of COVID-19, according to recent research from the Event Leadership Institute. Read the full article at MarketingProfs https://www.marketingprofs.com/charts/2020/43536/event-industry-professionals-views-on-in-person-events-right-now

Marketing can be difficult at a time when so many of us feel assaulted by discouraging information. Use these techniques to fine-tune your strategy for customers who have crisis fatigue. Read the full article at MarketingProfs https://www.marketingprofs.com/articles/2020/43573/marketing-in-the-age-of-bad-news-blues-three-ways-to-combat-crisis-fatigue