It might be the best way to save someone in distress. But it doesn’t scale. You can only offer this sort of lifesaving intervention to one person at a time. Often, we get stuck because we try to take our useful local magic and somehow make it for everyone. Perhaps…
Events of the future will be hybrid and “always on”
In-person will return, but the virtual genie can’t be put back in the bottle Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/tBUMf-ytb_U/events-of-the-future-will-be-hybrid-and-always-on-348478
Microsoft Bing opens Content Submission API as beta
This not only helps expedite indexing but also bypassing crawling, reducing server resources necessary for being indexed by Microsoft Bing. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/xZ0dauyqUsY/microsoft-bing-opens-content-submission-api-as-beta-348500
Massachusetts sues Publicis Health, alleging it ‘fueled’ opioid crisis in state through its work for Purdue Pharma
Here are some of the specific marketing strategies cited in the suit, for which it claims the agency was paid $50 million. https://adage.com/article/agency-news/massachusetts-sues-publicis-health-alleging-it-fueled-opioid-crisis-state-through-its-work-purdue/2334381
The D’Amelio sisters hook up with Hollister and IHOP responds to Adam Sandler: Trending
This week’s marketing winners, losers and newsmakers… Winner Culture Brands, a small agency that is only four years old, picked up some major momentum this week when Hyundai Motor America tapped it to be its African American agency of record. The Maryland-based shop will get a broad remit with a…
Watch the newest commercials on TV from LL Flooring, Target, Skillshare and more
Interior designer and Instagram-famous plant enthusiast Hilton Carter promotes his limited-time greenery collection, coming to Target on May 14. https://adage.com/article/hot-spots/watch-newest-commercials-tv-ll-flooring-target-skillshare-and-more/2334351
Ad industry employment by the numbers, plus internet providers’ astonishingly brazen astroturfing campaign: Datacenter Weekly
Also: What consumers think of that Adidas Beyoncé commercial. https://adage.com/article/datacenter/ad-industry-employment-numbers-plus-internet-providers-astonishingly-brazen-astroturfing-campaign/2334321
Google Advanced Search Operators for Competitive Content Research
Without an organizing principle, a spreadsheet full of keywords is a bottomless to-do list. It’s not enough to know what your competitors are ranking for — you need to know what content is powering those rankings and how you’re currently competing with that content. Enter advanced search operators. https://feedpress.me/link/9375/14465259/google-advanced-search-operators
As UGC gets a pandemic bump, brands need to leverage customer content now
Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/Sz67_FOy4Ks/as-ugc-gets-a-pandemic-bump-brands-need-to-leverage-customer-content-now-348449
Shortages, momentum and the search for meaning
A general malaise is not new. Sociologists have been writing about it since the Second World War. Today, of course, the malaise isn’t simply general, it’s also specific. There’s too much pain and disconnection and uncertainty in the world. And yet, there are technological marvels, new opportunities and many people…