Posted by HeatherPhysioc Have you ever made SEO recommendations that just don’t go anywhere? Maybe you run into a lack of budget, or you can’t get buy-in from your boss or colleagues. Maybe your work just keeps getting deprioritized in favor of other initiatives. Whatever the case, it’s important to…
How Artificial Intelligence Is Changing Marketing
Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing? To explore how artificial intelligence will impact social media marketing, I interview Mike Rhodes. More About This Show The Social Media Marketing podcast is designed to help…
We are not the enemy (if we try)
Fewer than 1% of our population works hard to divide us. To pit people against one another for their selfish aims. These are the pundits, divisive politicians, media companies and short-term trolls who have decided that schisms and fights are a good way to achieve their aims. But if everyone…
Editor’s note: Congratulations, Barry Schwartz, Search Personality of the Year
Search Engine Land’s own receives a well-deserved honor. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/IVuvwUmmNdU/editors-note-congratulations-barry-schwartz-search-personality-of-the-year-306804
5 ways ignoring SEO could affect your bottom line
It may be possible to run a business in 2018 without doing search engine optimization, but doing so exposes you to risks and leaves money on the table. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/pO6VDj3XEWI/5-ways-ignoring-seo-could-affect-your-bottom-line-306780
SearchCap: Google My Business Insights, search industry honors Barry Schwartz, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/BFw70lKb7-I/searchcap-google-my-business-insights-search-industry-honors-barry-schwartz-more-306819
Frenemies: The Battle of Rival Brand Fans on Social Media
The assumption is that negative comments of rival fans hurt the involved brands–at least on the social media channels on which those comments and interactions take place. But is that really the case? Read the full article at MarketingProfs https://www.marketingprofs.com/articles/2018/40004/frenemies-the-battle-of-rival-brand-fans-on-social-media
5 Proven Strategies for Decreasing Employee Absenteeism
Employee absenteeism can have a major impact on your company’s bottom line — in fact, The Centers for Disease Control and Prevention (CDC) reports absenteeism costs U.S. employers $225.8 billion annually, or $1,685 per employee. Along with revenue, employee absenteeism can negatively affect morale and productivity. Your team won’t perform…
The Meteoric Rise of Podcasting–and Podcast Advertising [Infographic]
Advertising are pouring money into podcast ads, and for good reason. The audiences tend to be targeted, tech-savvy, high-income-earning, and educated. Check out who’s listening and why your brand might want to tune in. Read the full article at MarketingProfs https://www.marketingprofs.com/chirp/2018/39957/the-meteoric-rise-of-podcastingand-podcast-advertising-infographic
A Guide to Using Video in Your Sales Prospecting
Sales emails are often easily overlooked, but adding video to your emails can give your company the competitive edge. Here’s a guide on how to do that and which tools can help. Read the full article at MarketingProfs https://www.marketingprofs.com/articles/2018/39985/a-guide-to-using-video-in-your-sales-prospecting