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The appropriate medium

We spend all day communicating, and we’ve invented myriad ways to do it. You can buy a stamp, press a button, rent a room or use a microphone. Choose wisely. Don’t send an email when you should pick up the phone instead. Don’t send a text when an email makes…

Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world

“I think that this is full of opportunities for PPC, but it’s going to be different from what we’ve been doing for the past 10 years.” Please visit Search Engine Land for the full article.