Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage mean for marketing strategies and…
Will Facebook’s massive usage increases (eventually) turn into revenue?
The pandemic is helping the company repair its public image. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/DIrDuU5deqU/will-facebooks-massive-usage-increases-eventually-turn-into-revenue-331693
Did you know that users’ gazes follow a pinball pattern?
Eye tracking studies uncovered a “pinball pattern” in users’ gazes. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/FytMOQepVHU/did-you-know-that-users-gazes-follow-a-pinball-pattern-331664
Compare ad management software for Google Shopping, Amazon, and more
Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and challenges. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/6iDHPxepas4/compare-ad-management-software-for-google-shopping-amazon-and-more-331686
Communicating online (the big leaps)
It’s not just like the real world but with keyboards. Leap 1: Attention is too easy to steal online, so don’t. Spam is a bad idea. Interrupting hundreds or millions of people doesn’t cost you much, but costs each person a lot. You wouldn’t stand up in the middle of…
Are Amazon ‘Sponsored Products’ Ads Worth It?
Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right? Not so fast. Amazon came away with nearly 40% of the US ecommerce market in 2018. Google still remains the top search tool for B2B purchases…
Coronavirus gives TV a boost
The coronavirus pandemic has boosted TV usage, but it’s anyone’s guess how long it will last. https://adage.com/article/media/coronavirus-gives-tv-boost/2246841
Generating Local Content at Scale – Whiteboard Friday
Posted by rjonesx. Building local pages in any amount can be a painful task. It’s hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible to scale. In this…
Creating Social Videos That Grow Strong Connections
Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video? To explore how to create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast. Matt is a former journalist turned video…
Search marketers are volunteering services, support to help small businesses get through COVID-19
Consulting, web hosting, budget coaching — marketers are extending help to ease the strain on businesses. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/bcaC39589b8/search-marketers-are-volunteering-services-support-to-help-small-businesses-get-through-covid-19-331722