Posted by MiriamEllis This post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing. Planet Fitness, Great Clips, Ace Hardware… you can imagine the sense of achievement the leadership of these famous franchises must enjoy in making it to the top of lists like Entrepreneur’s 500. Behind…
How to Create Personalized Content for Your Social Media Marketing
Want to generate more engagement, leads, and sales? Have you considered using personalized content in your marketing? In this article, you’ll find a plan and tools to help you create and deliver personalized content via social media platforms. Personalized Social Media Marketing: Why and How to Get Started Personalized marketing…
There is hope after a site gets hit by a Google core update
Veteran SEOs Glenn Gabe and Lily Ray share their insights on Google’s core algorithm updates. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/raEkoeDje3w/there-is-hope-after-a-site-gets-hit-by-a-google-core-update-323576
Hope for the best
Better, I think, to spec for the best instead. It’s comforting to hire a contractor, give them a rough spec and hope for the best. Wish to be positively surprised. Leave room for lots of unexpected magic. But if it matters, write a really good spec instead. https://feeds.feedblitz.com/~/607842864/0/sethsblog~Hope-for-the-best/
Google may be having issues showing new content again
Not seeing your new and fresh content show up in Google News or Google Search? You are not alone. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/re2HYelSMyk/google-may-be-having-issues-showing-new-content-again-323616
11 tips for using Google Ads’ new audiences like a pro
Learn how to reach your ideal customer with Google Ads’ new audience types for Search ads. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/3DR0wKhQqgQ/11-tips-for-using-google-ads-new-audiences-like-a-pro-323570
Trust and Privacy: Reaching Today’s Connected Customers [Infographic]
Although most consumers are willing to share personal data to receive personalized experiences in return, many are wary about how well their privacy is guarded, according to recent research from Selligent. Read the full article at MarketingProfs https://www.marketingprofs.com/charts/2019/41915/trust-and-privacy-reaching-todays-connected-customers-infographic
Why Marketers Should Invest in the Stories Format and Stories Ads, and How to Do It
More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that invest in this trend will reap the rewards. Read the full article at MarketingProfs https://www.marketingprofs.com/articles/2019/41961/why-marketers-should-invest-in-the-stories-format-and-stories-ads-and-how-to-do-it
How to Craft a Concise B2B Sales Pitch in Limited Time
To write the perfect sales pitch in a short amount of time, you need a basic structure that you can then tailor to each prospect’s needs. To do so effectively, take these six steps. Read the full article at MarketingProfs https://www.marketingprofs.com/articles/2019/41964/how-to-craft-a-concise-b2b-sales-pitch-in-limited-time
Email Optimization and ROI: How to Get the Most From Every Email You Send
Sure, a few emails that don’t perform optimally may not kill your marketing. But if there’s a major snag–or an opportunity to drive more conversions–that you’re not aware of, it can cost you big. Here are simple tips to optimize every email and maximize ROI. Read the full article at…