The worst kind of problem is precisely the kind of problem we’re not spending time worrrying about. It’s not the cataclysmic disaster, the urgent emergency or the five-alarm fire. No, the worst kinds of problems are chronic. They grow slowly over time and are more and more difficult to solve…
SearchCap: Google related searches, YouTube call to actions & Conductor Actions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/oR_A_eqsQyM/searchcap-google-related-searches-youtube-call-to-actions-conductor-actions-309455
Conductor Actions turns search, SEO data into ‘voice of the customer’ intelligence
The company is making the data available through workflow tools Asana, Jira and Trello to enable non-SEO teams to access it. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/mnlbvpxpZcA/conductor-actions-turns-search-seo-data-into-voice-of-the-customer-intelligence-309423
SearchCap: Google Ads exact match name and brands in search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/wv_EKHR48xk/searchcap-google-ads-exact-match-name-and-brands-in-search-309415
Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Join us for this special “year in review” episode of the Social Media Marketing Talk Show, where we explore the major Facebook…
SearchCap: Google Search Console report change, Google Shopping expands & SinglePlatform with Moz
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/qFwy_8qmiGg/searchcap-google-search-console-report-change-google-shopping-expands-singleplatform-with-moz-309506
Google adds pay for conversions bidding in Display campaigns
Display advertisers can pay for conversions rather than clicks or impressions. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/zQDEqhIez40/google-adds-pay-for-conversions-bidding-in-display-campaigns-309502
SinglePlatform and Moz partner for restaurant SEO and content distribution
Each company will help the other’s customers improve visibility and local discovery in search. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/wZ40aj7b190/singleplatform-and-moz-partner-for-restaurant-seo-and-content-distribution-309459
Working in a studio
The boss in a factory relies on compliance. More compliance leads to more profits. Do what you’re told, faster and cheaper, repeat. This is the history of the twentieth century. The studio, on the other hand, is about initiative. Creativity, sure, but mostly the initiative to make a new thing,…
Looking Back on 2018 Predicted Tech Trends: Which Flourished, and Which Flopped?
Every January, the Consumer Electronics Association hosts the annual (and potentially largest) Consumer Electronics Show (CES) in Las Vegas, Nevada — where events often begin with a projection of the top tech trends to come that year. At the start of 2018, it was predicted that a handful of trends…