We spend all day communicating, and we’ve invented myriad ways to do it. You can buy a stamp, press a button, rent a room or use a microphone. Choose wisely. Don’t send an email when you should pick up the phone instead. Don’t send a text when an email makes…
SMX Overtime: Here’s how to make SEO gains through data science
Data science expert Eun-Ji Noh spoke at SMX London about how integrated data science techniques are improving LinkedIn’s search performance. Here are a few highlights. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/VFMnwv7xb_A/smx-overtime-heres-how-to-make-seo-gains-through-data-science-318065
SMX East registration is open!
Unlock the actionable tactics you need to maximize awareness, generate leads, and boost conversions! Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/PRhqoqOJD5Y/smx-east-registration-is-open-318053
Google June 2019 core update finished rolling out on June 8
It took five days for Google to roll out the June 2019 core update and about three-days for the diversity update. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/l7AscJPqu78/google-june-2019-core-update-finished-rolling-out-on-june-8-318028
Subheadings: What They Are & How to Craft Great Ones
If you’re in marketing, you know that headlines are important. But did you know that subheadings are just as important? Sure, the headline is responsible for capturing a visitor’s attention. But then what? To give you a better sense of how it all works, I’m not only going to explain…
Global ad sales growth continues to cool in 2019, Magna says
Global ad sales growth will continue to slow this year, according to a new report from ad forecaster Magna. Ad revenue will grow 5 percent in 2019, nearing $600 billion worldwide—a drop from last year’s growth rate of 8 percent, but a slight uptick from Magna’s most recent forecast in…
Unilever DNA-tests marketers in effort to eliminate stereotypes in ads
Unilever now literally knows what’s in its “brand DNA.” The global behemoth has been giving its marketers and agency folks DNA tests, something they all volunteered for as part of an effort to make better, less-biased ads. The effort is part of the company’s “Unstereotype” movement to stop pigeonholing people in…
Instagram Branded Content Ads: New Advertising Partnerships for Brands and Influencers
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram branded content ads for brands and influencers, and Snapchat’s new native…
Google tests showing weekly site visits in automated ad extension
The extension is further highlighted with a people icon. Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/NXy3CgGOJpw/google-tests-showing-weekly-site-visits-in-automated-ad-extension-318167
Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world
“I think that this is full of opportunities for PPC, but it’s going to be different from what we’ve been doing for the past 10 years.” Please visit Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/VFals6JXc4U/frederick-vallaeys-on-why-digital-marketers-will-still-have-jobs-and-what-theyll-look-like-in-an-ai-world-318069