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Hope for the best

Better, I think, to spec for the best instead. It’s comforting to hire a contractor, give them a rough spec and hope for the best. Wish to be positively surprised. Leave room for lots of unexpected magic. But if it matters, write a really good spec instead.

Why Marketers Should Invest in the Stories Format and Stories Ads, and How to Do It

More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that invest in this trend will reap the rewards. Read the full article at MarketingProfs