Advertising

A 2019 Edelman study found that three out of four consumers avoid ads. In fact, 47% said they have changed their media habits to see fewer ads while others use ad blockers to prevent them altogether. The reasons why vary. Personally, I hate repetitive ads. For about a month straight,…

In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials. Since I fell into this industry accidentally (as one does), I didn’t study marketing in school. I wasn’t aware that advertising and marketing work together and aren’t mutually…

Remember when you’d go to the mall, see something you liked, but then leave without it? Then you’d leave the mall and think about it the whole drive home, wondering if you made the right decision until you forgot about it. That was until you saw someone else with the…

Advertising is the process of creating messages that raise awareness of your brand. These messages can have various purposes like attracting potential customers, promoting upcoming sales, and introducing new products to market. Most advertisements center around one business, but a unique type, called comparative advertising, centers around two. When done right,…

Whether you’re part of an internal marketing team or an agency developing an advertising pitch, it’s imperative to nail your advertising proposal to gain stakeholder clarity and secure their buy-in. After all, advertising is expensive, and a poorly managed campaign results in wasted funds and resources that fail to deliver…

In a world of banner blindness, I’m sure you’re concerned about the future of advertising. If you’re in marketing, I’ll bet it’s one of your bigger concerns. But it’s a new dawn and it’s a new day. And as technology and advertising continue to evolve, so will your strategies. Below,…

Time is one of the most valuable resources we have — that’s why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks —…

Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation. This was a prime example of rich media ads. A rich media ad is an excellent, modern ad…

When I go to bed every night, I have to set about five alarms for the morning. I’m just the type of person that needs a lot of reminders to wake up on time. In a similar vein, marketers use reminder advertising to stay top-of-mind with potential customers. And it…

What optimization strategies are you using to improve the performance of ads? If you’re like almost half of marketers, your answer probably includes ad placement and targeting. As we know, targeted ads are used to find the most qualified leads by showing audiences content that’s relevant to them. Targeted ads…