There are many great reasons for businesses to blog, but one stands out — increasing your keyword rankings and growing your organic search traffic. The number of terms that a website can rank for is related to the size of the site. That is, more indexed pages mean more opportunities…
As a marketer, promoting and driving traffic to your blog isn’t easy. It can feel like you’re talking into a void sometimes. We’ve all been there. However, there are almost 4.5 billion active internet users. Getting blog readers is all about promoting your content to the right people at the…
Search engine optimization, or SEO, is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are entering keywords associated with your product or service via search engines like Google. But does your blog content…
You worked a lot to create great content. You posted it on your blog, on your social media accounts, and ensured it’s optimized for search engines. But the views and subscribers aren’t where you’d like them to be. If it’s any consolation, know that getting traffic is actually a common…
You know what sounds like a really bad idea? Deleting 3,000 pages from the HubSpot Blog. You know what our SEO and Web Dev teams did in February? Deleted 3,000 pages from the HubSpot Blog. No, this wasn’t some Marie Kondo-ing team-bonding exercise gone horribly, horribly wrong (although those posts…
Cliché: A picture is worth a thousand words. Fact: HubSpot’s pictures are worth 120 thousand clicks. Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. That strategy, which was designed to fix…
Did you know that 91% of web content gets no traffic from Google? While creative marketing tactics like blogging will boost brand awareness and show that you have expertise on an industry, not writing a post properly for SEO could mean it misses out on all the great SEO traffic…