Branding

It can be difficult (if not impossible) to create a brand that remains fresh, relevant, and inspiring years — or even decades — post-creation. Just consider Dunkin’ Donuts: the brand, first established in 1973, recently shifted its focus to coffee — and, to demonstrate the shift, dropped the ‘Donuts’ in…

Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you’d like to write or disjointed communication across the multitude of content creators in your organization,…

Whenever I’m driving and see a Herb Chambers billboard, I smile. Image Source At this point, I can recognize the short, humorous, memorable ad copy as a Herb ad without even needing to see the brand name.  And, after years of seeing those ads, I feel like I know the…

It’s no secret that people who live in startup-filled cities have seen some of the wildest brand names. And, that variety in company names makes sense. When many startups in similar industries are founded in one geographic area, brands need to come up with a name that grasps attention, lightly…

As a consumer — and a marketer — one of my favorite brands to watch is Taco Bell. In the last five years or so, Taco Bell has begun making strides in its brand messaging. The brand has reinvented itself on social media, introducing a new, bold personality. With its…

When you’re first starting a business, branding is likely the last thing on your mind. After all, it’s hard to sit down and flip through fonts when you’re still trying to figure out who your customers are (and where to find them). Plus, even if you made creating a brand…

A positive brand image can undoubtedly influence a consumer’s decision to buy a product — and, for virtually every business, a positive brand image starts online. Nowadays, your reputation is largely dependent on social media and online review sites. For instance, consumers need to read an average of 10 online…

Products are never just products, right? Coca-Cola is more than a soda. Starbucks is more than a coffee. Ray-Ban is more than a pair of sunglasses. Glossier is more than a tube of concealer. Interacting with these products provide experiences, and we buy them with that experience in mind. Better…

You might know Cadbury for their high-end chocolate and candy, but did you know they sold instant mashed potatoes from the early 1960s to the mid 1980s? Image Credit: Geek Goes Vintage Smash, their instant mashed potato brand, surprisingly reached mainstream success. But, unfortunately, it was at the expense of…

After watching The Edge of Seventeen, a moving coming-of-age film starring Hailee Steinfeld as Nadine Franklin, a witty yet socially hopeless 17-year old girl who struggles to come to grips with her best (and only) friend dating her golden boy older brother, I was in awe of Steinfeld’s performance. As…