The past year and a half has shown many of us that small businesses are too often the unsung heroes of our world. For almost 11 years now, we’ve remained committed to serving small businesses at Buffer. Earlier this year, we decided to make an expanded effort to help small…
Introducing a New Social Media Calendar
Back in 2015, we launched our first social media calendar. We were so excited to bring a new way of planning and scheduling to Buffer, and it proved to be a favorite feature among customers. Since then, Buffer has changed a lot. We’ve re-designed our interface and added new planning…
Introducing Our Canva Integration: Design and Share Visual Content Instantly
If you’re building your own business or work in social media, chances are you’ve heard of Canva. It’s the do-it-yourself design platform that has taken the world by storm, with more than 50 million people using it every month to create graphics and other visuals. Today, we’re excited to share…
Introducing a Better Way to Engage With Your Instagram Audience
What if I told you engaging with your customers on Instagram can double or triple your revenue? That’s exactly what happened to Southern Elegance Candle Co. as its founder and CEO D’Shawn Russell told us: “Our social media makes us a lot of money… We went from doing maybe $20,000-30,000…
More Data, Better Results: Introducing LinkedIn Analytics and More
Success on social media can often feel like a secret science. Something that only the few can achieve. But creating a successful social media strategy is a skill that can be learned. Mastered, even. And you don’t need a flashy brand or a big budget. What you need is a…
Introducing boosted post insights: Compare organic and paid results at a glance
In just three simple steps, you can boost a post on Facebook and Instagram. Choose a post Select an audience Set your budget That’s how easy it is. As organic reach on social media continues to fall, businesses have started to invest more in social media advertising. For some businesses,…
Announcing Hashtag Manager: A New Tool to Help You Save and Organize Hashtags for Instagram
Today we’re launching Hashtag Manager to help you save and organize hashtags for Instagram. Get started with Buffer for Instagram here. Over the years, hashtags have become an important part of any Instagram marketing strategy. By adding hashtags to your content you can help your posts to reach new audiences,…
Introducing SocialChat by Buffer, the Easiest Way to Start Conversations With Website Visitors
Today, we’re excited to launch, SocialChat by Buffer, a simple, free tool that enables visitors to start social media conversations on your website. Each and every day, people visit your website to learn more about your business. The problem is a large percentage of websites don’t really support visitors in…