Business Tools

Starting a business can be a daunting task, especially if you’re starting from square one. It’s easy to feel stuck in the whirlwind of things you’ll need to do, like registering your company, building a team, advertising, the list goes on. Not to mention, a business idea with no foundation…

The business plan is an undeniably critical component to getting any company off the ground. It’s key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. In an era where more than 50% of small enterprises fail…

I love to travel. My husband and I try to spend our vacations becoming immersed in a culture. It’s one of our favorite things to do together. As a content creator, I’m predictably an avid content consumer as well. With my love of content and travel, I often find myself…

When I think of automation, my first thought is that judgment day from “The Terminator” is upon us. However, conspiracy theories aside, automation can actually help marketers grow better and do their jobs more efficiently. In fact, 29% of marketers are using automation to help them personalize customer engagement. Overall,…

If your business has a web presence, odds are you support it with marketing tools — plural. If your marketing efforts rely solely on a single, siloed application, you’re selling yourself short. Digital marketing efforts are generally a sum of several parts — a collection of tools and resources that…

During my HubSpot on-boarding, marketing new hires had to watch recorded product demonstrations to learn the platform. These videos typically included a screen recording, webcam footage, and narrated audio to go along with it. Those training videos were recorded using screen recording software, which can be used to record a…

If you’ve been a marketer for, say, more than five minutes, you know SEO is important. In fact, 97% of people learn more about a local company online than anywhere else. And since Google owns 90% of all searches, it’s easy for marketers to spend hours optimizing every day. This…

Throughout the buyer’s journey, content obviously plays a huge role during the beginning and middle stages. At the last stage of the buyer’s journey, though, it can be somewhat overlooked. A lot of marketing teams are focused on creating the beginning- and middle-stage content that brings in the views and…

A week without at least one pointless meeting is like getting accepted into Hogwarts. It’d be a dream come true, but sadly, it’ll probably never happen (don’t ever stop waiting for that owl to drop you your letter, folks!) Pointless meetings infest the workplace. In fact, Atlassian estimates that you’ll…

Whether you’re an entrepreneur looking for investors for your small business, or the CEO of a large corporation, a business plan can help you succeed and is a critical component for long-term growth. In fact, one study found companies that use business plans grow 30% faster than those that don’t.…