When I was a child, I really wanted an Easy Bake Oven. Every time I saw a commercial for one, I was glued to the TV, marveling at the kids on the screen baking mini treats with their friends and parents. Seeing those ads, I knew they were made just…
How to Find Your Target Audience
Vans are my favorite brand of shoes. They’re comfy canvas shoes that come in an array of fun styles, types, and colors that appeal to a wide range of consumers. The shoe brand is a global company that’s been around since 1966, using their tagline “Off the Wall” as an…
Audience Targeting: What It Is and Why You Need It
Do you ever feel like your favorite companies just get you sometimes? For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences). Netflix’s comedy account is my favorite —…
What Is Demographic Segmentation, & How Do You Do It?
Before you dive into this blog post, I want you to watch this video. If you laughed at this ad because Danny Tanner’s obsession with cleanliness ruined Uncle Jesse’s romantic moment, then this commercial is just for you. But if you have no idea what I’m talking about, then you’re…