Doesn’t it feel like most people are falling a little too much in love with automation just because it’s faster and easier? When you’re running multiple social media accounts on platforms like Instagram, the possibility of automating all your regular tasks can be even more tempting. But what is Instagram…
You can’t talk about the future of marketing without chatbots. People are increasingly interested in communicating with brands in a more personal, conversational way — and chatbots can help. Including chatbots on your website helps visitors find what they are looking for and connect them with your team in an…
Whether it’s on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brand, and even sell their products. But even though most chatbots can handle moderately sophisticated conversations, like welcome conversations and product discovery interactions, the if/then logic…
Back in 2016, Mark Zuckerberg announced the launch of Facebook’s Messenger Platform — a new service that enables businesses of all sizes to build custom bots in Messenger. In the days following the announcement, the tech and marketing space lost its mind. Thousands of articles were penned about the news,…