Design

Whether you’re bingeing an original series on HBO or scanning your Instagram feed, high-quality visual content is now easier to find than ever. Which means visual content is now an absolute necessity for marketing success. In fact, 94% of first impressions of your brand are based on design. So if…

I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we’ll always be able to recognize (even without the brand’s name attached). But what is it about a logo that makes you recognize it? What…

The right font can instantly improve the look of your marketing presentation, impress your client, or escalate your design from average to exceptional. But it’s often tough to find a font that falls somewhere in-between classy and dramatic — particularly when you’re not willing to pay for an experienced calligrapher.…

Whether you’re curating an Instagram feed or designing a web page, there are plenty of advantages to minimalist design. Rather than bogging your audience down with vibrant patterns or paragraphs of text, a minimalist approach allows you to focus on a few key components of your brand you feel are…

 Furniture. Clothing. Software. Posters. Maps. Experience. Buildings. Websites. These are all things that can be designed. Heck, design has so many different meanings and application you wonder if the term can be defined at all. Answer: It can. Design has a variety of definitions, but in its simplest form, it…

Finding stylish fonts for your design projects can be a major time sink — especially when you have to wade through seemingly endless pages of typefaces that don’t suit the vision you have in your head. Finding a free font can be even more of a hassle. So what’s a…

To fully understand the importance of design patterns, let’s start with an example — when a user uses your product, how do they save their landing page, blog post, template, etc.? Do their projects auto-save, or do they need to press a “Save” button? Let’s say you choose auto-save. Great.…

It’s a well-known fact that colors can influence mood — consider how you feel differently when you enter a bright orange room, versus a muted gray. But did you know color also plays a major factor on your customer’s first impressions of your brand? People generally make up their minds…

What do snail shells, hurricanes, the Parthenon, and Mona Lisa have in common? They all follow the Golden Ratio. Here’s the thing — whether you’re a designer or not, research has found your brain is likely hard-wired to prefer nature and artwork that follows the Golden Ratio. In fact, art…

If you’re attempting to personalize branding materials or impress a client with a unique design, you might want to consider creating your own font. It’s easier than it sounds. I have limited (read: none) design talent, and I was able to create a font in ten minutes using Prototypo.io, a…