We all know our website is a key part of our marketing and lead generation strategy . But when prospects visit your site, what are they looking for? What do they want to see, and what do they consider most important? To find out, RainToday surveyed more than 200 buyers…
The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. But how…
Just the other day, I was Googling something in a rush and came across a blog post that I thought would give me all the information I needed. But, when I clicked on the page and tried to start reading the post, the entire screen went dark and a giant…
Whether you’re bingeing an original series on HBO or scanning your Instagram feed, high-quality visual content is now easier to find than ever. Which means visual content is now an absolute necessity for marketing success. In fact, 94% of first impressions of your brand are based on design. So if…
![How to Design a Logo [Step-by-Step Guide]](http://focusmailings.com/wp-content/uploads/2019/10/how-to-design-a-logo-step-by-step-guide-568x300.png "How to Design a Logo [Step-by-Step Guide]"){kind=logo}
I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we’ll always be able to recognize (even without the brand’s name attached). But what is it about a logo that makes you recognize it? What…
The right font can instantly improve the look of your marketing presentation, impress your client, or escalate your design from average to exceptional. But it’s often tough to find a font that falls somewhere in-between classy and dramatic — particularly when you’re not willing to pay for an experienced calligrapher.…
Whether you’re curating an Instagram feed or designing a web page, there are plenty of advantages to minimalist design. Rather than bogging your audience down with vibrant patterns or paragraphs of text, a minimalist approach allows you to focus on a few key components of your brand you feel are…
Furniture. Clothing. Software. Posters. Maps. Experience. Buildings. Websites. These are all things that can be designed. Heck, design has so many different meanings and application you wonder if the term can be defined at all. Answer: It can. Design has a variety of definitions, but in its simplest form, it…
Finding stylish fonts for your design projects can be a major time sink — especially when you have to wade through seemingly endless pages of typefaces that don’t suit the vision you have in your head. Finding a free font can be even more of a hassle. So what’s a…
To fully understand the importance of design patterns, let’s start with an example — when a user uses your product, how do they save their landing page, blog post, template, etc.? Do their projects auto-save, or do they need to press a “Save” button? Let’s say you choose auto-save. Great.…