Ecommerce Marketing

The other day I was shopping online for a Nintendo Switch, a popular handheld gaming console. The popularity of the console has made it extremely difficult to find one — stores like Best Buy and Target were out of stock. This meant that I had to reach outside of my…

If you’re not offering your customers multiple ways to make payments online, you’re leaving money on the table. While there’s no way to escape some transaction fees and currency fees, there are ways to reduce payment processing costs and receive payments online for free. So, you’re probably wondering, “How can…

What do a Hand Forged 1060 High Carbon Black Steel Blade Full Tang Samurai Katana Sword and a 7,541-Piece Lego Millennium Falcon™ Replica have in common? Well, first and foremost, they’re both awesome. Second, if you have kids under the age of three, you probably don’t want them playing with…

I can’t count how many times I’ve come up with an idea and immediately said to my friends, “I should start a business!” I never do, but if I did, I know it would be online. Why? Well, in 2018, online businesses generated over $2 billion in revenue. If shopping…

I’ll admit it — I love online shopping. Recently, I’ve been shopping online more than ever. And I’m not the only one. In fact, last year annual online sales were over $3 billion. In 2020, online sales are projected to reach $4.2 billion. That’s why product descriptions are more important…

With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. For example, take ecommerce marketing — what is it and how does it compare to practices like social media, content, search engine, and email marketing?…

So you’ve decided you’re ready to take your marketing to the next level by investing in a marketing automation tool — congrats! But as you start your research, you soon discover there are 7,000+ marketing automation solutions available as of 2019. How will you know which is the right platform…

Ecommerce is the ultimate optimization puzzle — from individual product pages to filtering mechanisms to your checkout sequence, every choice you make has the potential to have a massive impact on the sale of a given product. But when you’re making changes all over your site, how can you know…

It was a Saturday night, around 11 PM, and I was innocently scrolling on Amazon to look for a gift for my best friend’s birthday. But then, it happened. I had an impulse to purchase everything. The female empowerment mug? The wine tumbler? The pillow that said “Nap Queen”? I…

If you’re a frequent online shopper like I am, you’re likely already well-acquainted with order confirmation emails. At its most basic, an order confirmation email needs to signal to the customer that their order has been processed — without receiving one, a customer might believe their transaction hasn’t gone through…