Whether you’re a small entrepreneur or work for a large enterprise, email marketing is probably one of the most important communication tools that you’re leveraging at the moment. Email marketing involves the art of relationship building and the art of sales. If social media is a valuable vehicle to collect…
As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens allows us to determine whether our subject lines are resonating with our audience. If we can’t get them to open an email, we…
Over 59% of marketers say email is their biggest source of ROI. Email marketing is one of the most powerful ways to engage your contacts and nurture them to becoming long-term customers, one email at a time. But how can you get the best results from email marketing? Some of…
Email newsletters are a powerhouse in marketing for solopreneurs and major corporations alike. Both types of businesses have to work hard crafting and sending newsletters that work for their audience and their brand. How do you make a newsletter you know is working? >Good writing. Good design. Good analytics. In…
![19 Tried-and-True Lead Magnet Ideas and Examples [+ Step-by-Step]](http://focusmailings.com/wp-content/uploads/2021/07/19-tried-and-true-lead-magnet-ideas-and-examples-step-by-step.png "19 Tried-and-True Lead Magnet Ideas and Examples [+ Step-by-Step]")
Magnets, in marketing, are an effective technique for gaining a prospect’s contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all? In this article,…
As one of the HubSpot Blog’s email marketers, one of the key metrics I use to measure email success is open rate. When an open rate is high, it hints that your subject line did its job to pull readers, you’re sending emails at the most engaging time of day,…
![5 Successful Email Marketing Strategies for Black-Owned Businesses [+ Examples]](http://focusmailings.com/wp-content/uploads/2021/07/5-successful-email-marketing-strategies-for-black-owned-businesses-examples-670x300.png "5 Successful Email Marketing Strategies for Black-Owned Businesses [+ Examples]")
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your…
![4 Easy Steps to Get a Custom Email Domain [+ Key Features to Look For]](http://focusmailings.com/wp-content/uploads/2021/06/4-easy-steps-to-get-a-custom-email-domain-key-features-to-look-for.png "4 Easy Steps to Get a Custom Email Domain [+ Key Features to Look For]")
There are a few things in life that can earn you that “official” status. For me, it’s anytime I see someone with a blazer or suit. I think “Oh, that person is definitely handling business today.” Probably because in Miami, the only time anyone subjects themselves to multiple layers in…
I have some bad news — your email marketing contact database degrades over time. Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon an address they only used to fill out forms on websites. As a marketer, it’s your…
![7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]](http://focusmailings.com/wp-content/uploads/2021/05/7-features-you-need-in-a-bulk-email-service-top-5-best-providers.png "7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]")
When it comes to email marketing, there’s no denying how powerful this channel can be. According to a 2019 Campaign Monitor report, for every $1 you spend, you earn $42 – an astonishing return on investment. If you’re scaling a business, you may have relied on personal or business email…