![19 Tried-and-True Lead Magnet Ideas and Examples [+ Step-by-Step]](http://focusmailings.com/wp-content/uploads/2021/07/19-tried-and-true-lead-magnet-ideas-and-examples-step-by-step.png "19 Tried-and-True Lead Magnet Ideas and Examples [+ Step-by-Step]")
Magnets, in marketing, are an effective technique for gaining a prospect’s contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all? In this article,…
As one of the HubSpot Blog’s email marketers, one of the key metrics I use to measure email success is open rate. When an open rate is high, it hints that your subject line did its job to pull readers, you’re sending emails at the most engaging time of day,…
![5 Successful Email Marketing Strategies for Black-Owned Businesses [+ Examples]](http://focusmailings.com/wp-content/uploads/2021/07/5-successful-email-marketing-strategies-for-black-owned-businesses-examples-670x300.png "5 Successful Email Marketing Strategies for Black-Owned Businesses [+ Examples]")
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your…
![4 Easy Steps to Get a Custom Email Domain [+ Key Features to Look For]](http://focusmailings.com/wp-content/uploads/2021/06/4-easy-steps-to-get-a-custom-email-domain-key-features-to-look-for.png "4 Easy Steps to Get a Custom Email Domain [+ Key Features to Look For]")
There are a few things in life that can earn you that “official” status. For me, it’s anytime I see someone with a blazer or suit. I think “Oh, that person is definitely handling business today.” Probably because in Miami, the only time anyone subjects themselves to multiple layers in…
I have some bad news — your email marketing contact database degrades over time. Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon an address they only used to fill out forms on websites. As a marketer, it’s your…
![7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]](http://focusmailings.com/wp-content/uploads/2021/05/7-features-you-need-in-a-bulk-email-service-top-5-best-providers.png "7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]")
When it comes to email marketing, there’s no denying how powerful this channel can be. According to a 2019 Campaign Monitor report, for every $1 you spend, you earn $42 – an astonishing return on investment. If you’re scaling a business, you may have relied on personal or business email…
One of the first things I do every day is check my email. And I’m not the only one. Did you know that roughly 80% of marketers have reported an increase in email engagement in 2020? And that the number of global email users is set to grow to 4.48…
![How to Make Your Emails More Interactive [Expert Tips + Examples]](http://focusmailings.com/wp-content/uploads/2021/05/how-to-make-your-emails-more-interactive-expert-tips-examples-670x59.png "How to Make Your Emails More Interactive [Expert Tips + Examples]")
As a Millennial, my experience with email has been quite interesting. For a while, it’s where I received chain mail that I was forced to forward unless I wanted something terrible to happen to me or my family. Then, it was where I sent junk emails from brands I didn’t…
“Hey, would you mind sending a follow-up email?” You’re already barely keeping up with your workload when you get the dreaded, last-minute email request. With everything else on your plate, you now need to pause to get that second email out the door, and then play catch-up with everything else…
Did you know it costs five times more to attract a new customer, than to keep an existing one? Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, but it’s not always easy to cultivate that kind of loyalty. When I think about the…