Facebook Advertising

When it comes to Facebook ads, you might feel like you’ve won the lottery if your ads perform well. However, you couldn’t be further from the truth. In fact, I’ve spent more than $900K on Facebook ads in over 4 years. Facebook ads are a complex and nuanced form of…

According to a recent study from Statista, Facebook has an estimated 2.7 billion monthly active users worldwide, including roughly two-thirds of the US population. There’s no social media platform more prominent or ubiquitous. No other online destination offers you more potential exposure to prospects. A well-maintained Facebook presence is central…

Facebook ads are a great tool to get your message in front of the platform’s 2.5 billion monthly users. With such a large audience, you can understand why the platform is attractive to advertisers. Over 7 million advertisers to be exact. To succeed and maximize your return on investment (ROI)…

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? If you’re like me, your answer is probably up in the dozens. I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of…

According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers. In fact, over half of marketers agree that Facebook is where they see the most ROI, and Facebook Advertising is one of the top features for hitting those goals. Are you…

This morning, I did my usual social media scanning before getting ready for work, and as I was scrolling Facebook, I began to notice ads for companies I didn’t recall following. For instance, I read the blog from B2B company, Drift, pretty frequently, but don’t follow the company’s Page on…

Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people…

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. However, unlike traditional viewing on television and even YouTube, a large percentage of people watch Facebook videos from…

As a marketer, it’s useful to keep track of social media sites by the numbers. Statistics help organize where to invest your ad dollars in content and which areas to avoid. Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads,…

Setting up events on Facebook is a fairly straightforward process. To go from zero to a fully-operational event page can take minutes. It’s like a breath of fresh air to see that event go live on news feeds and mobile devices alike … unless that beautiful cover photo you picked…