I love online shopping. In fact, online shopping is almost the only way I shop. And I’m not alone. In 2019, there were 263 million digital buyers in the U.S. By 2024, this figure is projected to increase to 282.7 million online buyers. As a marketer, these figures prove that…
Online shopping — we all do it. Heck, it’s arguably the greatest thing since sliced bread. (Did you know you can shop online for that, too? Crazy.) But, have you ever been looking for a product and wanted to shop among a variety of brands and labels? This can be…
Imagine this — you’re having friends over for a dinner party, and your recipe (which you found on Google) calls for spiralized zucchini noodles. On your smartphone, you Google “spiralizer” and find this: Among the first results you see are Williams-Sonoma’s spiralizer products. You click one, and are immediately taken…