This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. There are 72,000 new podcast episodes each day — which means there are five new podcasts made every six seconds. And, as of…
I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe. Once…
In 2016, I thought I had the perfect plan. My Georgetown graduate students desperately needed to get away from books and learn about start-ups through real world experience. And Washington, D.C. was booming with startups. So I figured — why not launch a podcast called “Students vs. Startups … Showdown…
You’ve had the thought. You know — the one that kicks in on your way to the store, during the daily traffic jam, or underneath your subconscious before you fall asleep each night: I should make a podcast. One of podcasting’s most endearing qualities is its accessibility. Not only can…
2019 will be remembered as a Teutonic shift in the world of podcasting. Nowadays, over 51% of the United States have listened to at least one podcast. Additionally, in 2019, over $650M was spent on podcast advertising, and Spotify, Google, and VC’s are now investing hundreds of millions into podcasting.…
In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. Every minor tweak…
Just like Sharpay Evans from “High School Musical” says, “It’s out with the old, and in with the new.” Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly, podcast shows should continue to evolve as the…
Over the past few years, podcasts have undeniably risen in popularity. In fact, almost a quarter of all Americans listen to a podcast each week — for reference, that’s nearly four times the amount of people who watched the Game of Thrones final season premiere. But, ultimately, what makes a…
Are you one of the 150 million Americans who commute to work every day? If so, I’m guessing you’ve listened to a podcast or two. You’re not alone. According to Infinite Dial, U.S. podcast audiences listen to an average of seven podcasts per week. The podcasting industry has continuously grown…
Several years ago we launched The Growth Show because we fell in love with audio as a way to inform, inspire, and engage an audience. There was something special about the medium, something immersive but also adaptable to the busy lives that people lead. Podcasts fit into our commutes, our…