When Thanksgiving rolls around, there are a few questions that we don’t exactly look forward to hearing: “When are you getting married?” “When am I getting grandchildren?” “Have you been moisturizing?” And yet, none of those oh-so-polite questions even come close to the complexity of explaining what, as an inbound…
![21 Mind-Blowing Black Friday Statistics for 2020 [New Data]](http://focusmailings.com/wp-content/uploads/2020/11/21-mind-blowing-black-friday-statistics-for-2020-new-data.gif "21 Mind-Blowing Black Friday Statistics for 2020 [New Data]")
Ah, Black Friday — the biggest shopping weekend of the year is around the corner. In 2020, Black Friday is going to exist primarily online. Which means, as a marketer, it’s critical you prepare marketing materials ahead of time to ensure you’re able to break through the noise. Additionally, a…
Many businesses think that if their product or service is spectacular, it will speak for itself; they’ll need very little marketing effort for it to take off. But in reality, any companies that seem to have achieved remarkable growth in this manner do indeed have phenomenal products. But it only…
![[UPDATE] 7 Customer Loyalty Programs That Actually Add Value](http://focusmailings.com/wp-content/uploads/2019/06/update-7-customer-loyalty-programs-that-actually-add-value-670x300.jpg "[UPDATE] 7 Customer Loyalty Programs That Actually Add Value")
Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. In light of statistics like these, businesses must think about what they are doing to…
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We’ve covered social media terms, content marketing terms, smarketing terms, email marketing terms, website optimization terms … heck, even marketing acronyms. Well, we thought it was time to create a blog…
I’ll be honest. When Brian Halligan (HubSpot’s CEO) started talking about retiring the funnel and adopting the flywheel as the model to think about our business, I was not very happy. See, I love the funnel. It’s been my trusted sidekick for years. It’s given me the hard feedback I’ve…