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Introducing Buffer Analyze: A Facebook and Instagram Analytics Tool From Buffer

Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can help you to make better decisions about your content, ensure you’re connecting with the right audiences and help you to boost engagement and grow your following. The problem is, there’s…

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little…