Instagram Marketing

Ensuring your Instagram audience sees your content increases chances of engagement, brand awareness, referral traffic, and conversions. However,  sometimes it’s not super efficient for you and your team members to be hovering over your phones or laptops in order to post on Instagram at the exact time you believe you’ll…

As a millennial, it’s no surprise that Instagram is one of my favorite social media platforms. This network is the third most popular social media site for Gen Z and millennial audiences. While scrolling through the site is the easiest thing to do, posting the right content for your audience…

Instagram has been around for 11 years. While the app was initially meant for still images, content creators and everyday users can now share photos and videos in various forms, like Story posts, Instagram Reels, and longer-form videos on IGTV. Although there are many content types to post on the app, simply…

Instagram scrollers beware: your favorite photo-sharing app has a feature that shows friends when you were last online. Similar to the activity status found on Facebook Messenger and WhatsApp, Instagram’s “Activity Status” setting shows when you were last on the app. It’s now turned off by default in your account,…

When you come across a beautiful sight — be it a beach, a mountain, or your pet’s face — sometimes, it inspires you to think bigger about what certain sights and experiences mean. For those moments, you might consider posting a photo on Instagram with an equally inspiring quote as…

For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram’s 1 billion-plus user base follows a Business page on the…

I’ll admit it: this post is incredibly timely for me. I recently watched The Social Dilemma on Netflix, a docu-drama that explores the potentially addictive qualities of social media. Considering I spend 3+ hours a day on Instagram, I was already all-too-familiar with the habit-forming nature of social media apps.…

In July, nearly 41% of Australia’s population was on Instagram. And, with Australia being one of the biggest internet and social media growth regions, its Instagram audiences are likely to keep getting bigger. Yes. No matter what country you’re marketing in, Instagram’s platform is primed for brand awareness. You might…

Instagram turns 10 in 2020. It was launched in October of 2010, where its app store debut prompted 25,000 downloads in just one day. Two years later, Facebook purchased the app for $1 billion. In 2020, the app has grown larger than expected, with 500 million daily users. Its popularity…

I’m a little embarrassed to admit this, but checking Instagram is one of the first things I do in the morning. But, I know I’m not alone. Did you know that Instagram went from one million users in December 2010 to over one billion in 2020? In fact, it’s one…