Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. Over 500 million people use Instagram Stories every day. I’m definitely among that group. And at…
How to Schedule Instagram Stories
Since the feature was introduced in August 2016, Stories have completely changed how people, and brands use Instagram. More than 500 million Instagrammers use Stories every day, and the format has opened up a wealth of content opportunities for marketers: Whether you want to boost engagement, take your followers behind-the-scenes…
8 Fun Things to Try on Instagram You Probably Haven’t Thought of Before
One of the things we love about social media is how quickly it evolves. Products change fast, new features are added regularly, and before you know it, there are dozens — hundreds maybe — of different ways to express yourself online. This becomes particularly exciting for marketers because we have…
How tentree Took Over Instagram: Behind a Record-Breaking Social Media Campaign
If you spotted a little green tree making its way around Instagram back in April, you certainly weren’t alone. For Earth Week 2019, Canadian clothing brand tentree created one of the most-liked posts in Instagram history, generating over 15 million likes and helping the brand to spread its mission to plant more…
Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out
There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little…
How Blenders Eyewear Creates Profitable Instagram Ad Campaigns
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Grace McLaughlin shares how how Blenders Eyewear uses Instagram ads to grow its business. “We are a visual brand with a visual product…
How Bustle Ignited Engagement and Created New Revenue Streams Using Instagram Stories
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Hannah Caldwell shares how Bustle uses Instagram Stories. Stories were introduced to Instagram in August 2016, and as soon as the new featured…
The Secret to Instagram Success: Square’s Community Curation Strategy
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Nick Dimichino shares exactly how Square’s been able to grow an engaged following on Instagram. When your product powers millions of businesses and…
Introducing Stories Creator: Quickly Create Thumb-Stopping Content for Stories
As a social media marketer, a big part of your job is to build awareness of your brand and drive conversions on various social channels. This could mean creating an engaging video for Facebook. Planning out and scheduling your tweets for the week. Writing a thought-provoking article for LinkedIn Pulse.…
How Instagram Helps Callie’s Hot Little Biscuit to Serve Over 250,000 Customers Per Year
Snap, filter, post, then eat. If you’re a millennial, Instagramming your meals is probably a guilty pleasure, and an occasional part of your mealtime routine. An incredible 69 percent of millennials take a photo (or a video) of their food before eating. But social media isn’t just a place for…