Have you ever found yourself working on a project in which you had to toggle between multiple software and applications? Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations. Although few people…
The Non-Programmer’s Guide to Using APIS
Even if you don’t know what an API is, you’ve undoubtedly interacted with one. Today, we take connectivity between technology largely for granted. For instance, we don’t question when we use OpenTable to make a reservation at a nearby restaurant. Alternatively, if you use Kayak.com to book flights, you’ve probably…
ISVs (Independent Software Vendors), Explained in Less Than 500 Words
With over 7,000 MarTech companies battling each other to win a spot in the technology stack of businesses today, sticking out from the crowd has never been more difficult. Almost every industry under the MarTech umbrella is saturated, so traditional inbound marketing can only turn so many heads. Fortunately, computer…
First vs. Third-Party APIs: What You Need to Know
Have you ever wondered how Google Maps is able to deliver relevant information depending on your location? Or, alternatively, how Hotels.com knows when a random hotel in Austin, Texas has a specific room available? The answer is APIs, or application programming interface. At its most basic definition, APIs let applications…
The Plain-English Guide to Progressive Web Apps
Whether it’s in sports, music, or business, rivalries always seem to make things more interesting. By allowing people to pick a side, rivalries make them feel like they truly belong to a tribe, which is a primal human need. Rivalries also push competitors to constantly outperform each other and, in…