LinkedIn Advertising

The Human Element of Advertising, Why Targeting is Critical, and Other Advertising Insights from LinkedIn’s Marketing Manager

The Human Element of Advertising, Why Targeting is Critical, and Other Advertising Insights from LinkedIn’s Marketing Manager

LinkedIn is a powerful tool for marketing — in fact, a HubSpot study found LinkedIn generates the highest visitor-to-lead conversion rate at 2.74% Businesses in industries ranging from higher education to financial services have all seen success advertising on the platform. Even well-established consumer brands like Subway, the U.S. privately-held…