In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often limited around what’s proven to work — which tends to look…
![How Much Should Your Marketing Team Budget for 2021? [By Industry]](http://focusmailings.com/wp-content/uploads/2021/03/how-much-should-your-marketing-team-budget-for-2021-by-industry.png "How Much Should Your Marketing Team Budget for 2021? [By Industry]")
When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team. And I thought — as long as I had data to support the potential success of a project — that my team would be thrilled to hear these ideas. Which…
Cooking is my favorite pastime. It’s so much fun to find new recipes and learn about new ingredients. Plus, (usually) the results are delicious. Finding new recipes and ingredients is nothing short of delightful. One meal I love to make is grilled cheese — but not just any ole’ grilled…
![How to Develop a Successful Marketing Mix Strategy [+ Templates]](http://focusmailings.com/wp-content/uploads/2020/07/how-to-develop-a-successful-marketing-mix-strategy-templates-670x300.png "How to Develop a Successful Marketing Mix Strategy [+ Templates]")
One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P’s. They are — and say ’em with me, because if you took that class, you know these four words…
As a writer, I’ve never been very good at math. I know … shocking. Most marketers can relate, because as a bunch, we tend to be better at English and history than math and science. However, as a marketer, we need to be able to analyze data and calculate the…
In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Should you hire an expert? Most of all — branding is expensive, right?…
As a habitual spender bee, the day before payday is, sadly, one of scant spending. Some of the marketing teams I’ve been on have had similar budget issues (although those weren’t brought on by online shopping like mine). While having a tight marketing budget can make the job harder, there’s…