Marketing Strategy

Everything You Need to Know About Green Marketing [Examples & Expert Tips]

Everything You Need to Know About Green Marketing [Examples & Expert Tips]

Did you know that 49% of global respondents say they’re inclined to pay higher-than-average prices for products with high-quality/safety standards, which consumers often associate with strong sustainability practices? Additionally, consumers are willing to open their wallets for products that are organic (41%), made with sustainable materials (38%), or deliver on…