![The Scarcity Principle: How 7 Brands Created High Demand [Research]](http://focusmailings.com/wp-content/uploads/2021/07/the-scarcity-principle-how-7-brands-created-high-demand-research.png "The Scarcity Principle: How 7 Brands Created High Demand [Research]")
If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basic…
Event planner, lawyer, daycare owner, tow truck driver. Regardless of our chosen professions, it’s fair to say that we all want to build our businesses’ customer bases. It’s how we thrive. So it’s only natural for us to want to market our products or services to everyone, in hopes of…
Internet use is increasing worldwide every day — in fact, over 4.6 billion people around the world use the internet, as of 2021. Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The internet offers…
Next time you open Netflix, I want you to try something. When you see your tailored suggestions, as the platform starts the video right where you left off on your iPad, stop and take note of that experience. How do these experiences actually make you feel? Does the device handoff give…
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and…
![How to Get Started with Agile Marketing [+ Examples]](http://focusmailings.com/wp-content/uploads/2021/05/how-to-get-started-with-agile-marketing-examples.png "How to Get Started with Agile Marketing [+ Examples]")
In 2019, DoorDash was losing money on the average order and reported an operating loss of $616 million on $885 million in revenue. By the end of 2020, their revenue jumped to $2.89 billion — a 226% gain. Why the sudden success? For one, the global pandemic spiked the demand…
![Clubhouse vs. Podcasts: Which Should Marketers Use? [Data + Expert Tips]](http://focusmailings.com/wp-content/uploads/2021/05/clubhouse-vs-podcasts-which-should-marketers-use-data-expert-tips.png "Clubhouse vs. Podcasts: Which Should Marketers Use? [Data + Expert Tips]")
Ah, Clubhouse versus podcasts — an age-old debate. Just kidding. But, while both of these audio tools are relatively new to the business world (in fact, Clubhouse is less than two years old), they’ve both attracted large, engaged audiences. And, even though each audio tool is vastly different, they serve similar…
Savvy marketers know it’s rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there’s a strategy that includes all of these and more. It’s called lifecycle marketing, and it’s how companies attract and…
Hulu gave us “The Handmaid’s Tale,” then gave us “Little Fires Everywhere.” So, personally, I don’t need another reason to love the streaming platform. But if I had a small business, I would have just gotten one. In July 2020, Hulu announced Hulu Ad Manager, a self-service advertising platform designed…
Marketing is the actions you take to attract an audience to your business. You aim to get people interested in what you have to offer and share content with them to help them decide to do business with you. However, since marketing helps you attract people to your business, it’s…