Pinterest is an undeniably powerful opportunity to reach and convert new audiences. If you don’t believe me, consider this: The platform has over 250 million users. And roughly 90% of those Pinterest users say they look at content on the network to make purchasing decisions. However, excelling on Pinterest versus using…
When I was getting married, one of the main tools that helped me in my planning was Pinterest. In fact, that’s usually the number one place I go to when I’m planning a party. However, Pinterest isn’t just used for event planning. You can use the social media platform as…
When I open up Pinterest, I’m in trouble. That’s because I know I could potentially sit there for hours on end browsing pictures and videos beautiful decor for my apartment, fun new workouts to try, outfits I want to buy, and much more. In the past, I’ve purchased items directly…
Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, “Why exactly is Pinterest so closely tied to blogging?” It could be because Pinterest is an outlet for education.…
In Q2 of 2019, Pinterest reportedly hit 300 million monthly active users. The social media platform, which encourages users to share and pin image-based posts to boards for inspiration and entertainment purposes, is also seen as a place prospective customers can go to research various products. While some Pinterest users…
Social media is an instrumental component of any business’s marketing strategy. But for users, scrolling through the mass amount of branded content across every social media platform can be exhausting. However, there’s one social media site where users actually embrace branded content — Pinterest. Pinterest can be an incredibly useful…
Pinterest is often undervalued by social media marketers, and considered an unnecessary component of a marketing strategy — unfortunately, if this is true for your team, you could be missing out on a major source of traffic and income. Pinterest offers plenty of unique opportunities for marketers to reach leads…
When you first join Pinterest, pinning seems simple. You upload an image and a link to a board you have, and voila — you’ve got a pin. The fervor sets in and you begin to pin all the things you can find: photographs, infographics, logos, icons. As long as it’s…
Pinterest now attracts 150 million people per month. Its growth even supersedes traditional social network success stories — millennial use of Pinterest in particular has increased more than any other social network, even Snapchat. It makes sense, then, why you want to increase your followers on Pinterest. The popularity of…
More than likely, your company’s social media strategy revolves primarily around Facebook, Instagram, and Twitter. Perhaps, if you’re trying to attract a younger demographic, you use Snapchat, too. But sticking to those platforms alone could mean a major missed opportunity — Pinterest. Pinterest now attracts 150 million people per month.…