Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the…
![5 Steps to Create an Outstanding Marketing Plan [Free Templates]](http://focusmailings.com/wp-content/uploads/2020/03/5-steps-to-create-an-outstanding-marketing-plan-free-templates-599x300.png "5 Steps to Create an Outstanding Marketing Plan [Free Templates]")
Do you take a good, hard look at your team’s marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your…
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We’ve covered social media terms, content marketing terms, smarketing terms, email marketing terms, website optimization terms … heck, even marketing acronyms. Well, we thought it was time to create a blog…
For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance. Today, your Google keyword ranking is just one of several reasons your traffic can increase or decrease. Google Keyword Ranking Google keyword…
Here at Buffer, we think a lot about visual content. We’ve shared our own study on the importance of images in Twitter posts for more social sharing. We’ve explored tools that help anyone create visual content. Our social media management tool incorporates image posting because we know how important that element…