Public Relations

Image is an important aspect of brand awareness, which influences whether your potential customers know, like, and trust you. Where publicity is outside a brand’s control, public relations (PR) is an effective way to contribute to the conversation. There’s an old saying: “Advertising is what you pay for; publicity is…

Most of us grow up with dreams of making it on TV or the local radio with headlines like “Local Man Does Good” or “Neighborhood Woman Breaks World Record”. Unfortunately, many of us won’t see those dreams become reality — however, as marketers, we can create content that is worthy…

Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you’re “success” bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting…

Have you ever talked about the importance of professional development at work, then become so busy that six months and then a year go by without any of that development actually happening? You’re not alone. Between writing press releases and media pitches, it isn’t easy to make time for professional…

  Remember the “Tide Pod Challenge?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide, whose…

One of my first jobs out of college was working as an entry-level PR associate. Like most recent grads without any real industry experience, I’d spend my days blasting out the same artless, impersonal pitch to any journalist who had ever covered a beat even vaguely adjacent to one of…

Are you looking to expand your business’s reach? Would you like to expose your brand to new people who’d likely be interested in your product or service? Welcome to the world of public relations. Public relations defines how a company communicates with people — customers, partners, journalists, philanthropists, politicians, and…

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations…

Spend any amount of time searching the hashtag #PRFail on Twitter and you won’t struggle to find journalists lamenting about all of the bad PR pitches they received this week. The relationship between journalists and PR professionals is complicated. While PR professionals need the media in order for their job…

To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally — you need to work for it. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you…