SEO Strategy

Keywords are king when it comes to engaging users and increasing your search engine ranking. As a result, search engine optimization (SEO) has become a multi-million dollar business with a host of experts offering advice on how best to move up the search engine results page (SERP) and claim the…

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it’s time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. (For the record, I don’t agree.) When these two teams collaborate, you’ll be rewarded with…

Ever since I was first introduced to search engine optimization (SEO), I’ve had to use it in every role I’ve had from editorial writing jobs to marketing blogging. While SEO was never my sole focus, I had to learn how to measure the success of my efforts. As a marketer,…

While scavenger hunts can be fun, users don’t want to frantically search through a website to find answers to their questions. They want them quickly, and they want them to be easy to find. The structure users want is called taxonomy. Scientifically, a taxonomy is a classification scheme that dictates…

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it.  Every SEO strategy ever devised aims to get you there. If you’re lucky enough to land a high ranking, you’ll enjoy a pretty big advantage over competitors when it…

In SEO, everything is anchored in user experience. And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users. Search engines are getting better and better at understanding search intent, which…

When it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it. And people do notice how long a page takes to load. In fact, according to data from Pingdom, 24% of users will abandon…

Nowadays, you can’t conduct a successful content marketing strategy without incorporating SEO methods. Neil Patel explained it well when he wrote: “Good SEO … means consistent output of content. Consistent output means that you’re doing content marketing, and you’re doing it right. There isn’t any way around it.” I can…

Here’s a reality check for 2020 — only one-third of businesses make it to the 10 year mark. No market demand, running out of cash, and getting out-competed are among the leading reasons businesses fail. The good news? You don’t have to figure it all out on your own, because…

Four times a year, HubSpot’s SEO team delivers a lovingly crafted report to our blogging team. This report has made a huge impact on our organic traffic and helped us set new records for leads and user acquisition. In fact, check out the HubSpot Blog’s organic keyword growth over time,…