SEO Strategy

If you’re working in digital marketing for a business with an online presence (which, let’s be real, is most businesses these days), there’s a good chance that you live in dread of the infamous “Google algorithm update.” Many marketers see this periodic switch-up in Google’s algorithm as a lurking nemesis…

You’ve launched your business and, with it, your website. Now you want to start driving more traffic to your site and build your brand salience. You’ve likely heard of that popular and mystical tool — search engine optimization (SEO). And I’m willing to bet you’ve discovered that having good links…

Keywords are king when it comes to engaging users and increasing your search engine ranking. As a result, search engine optimization (SEO) has become a multi-million dollar business with a host of experts offering advice on how best to move up the search engine results page (SERP) and claim the…

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it’s time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. (For the record, I don’t agree.) When these two teams collaborate, you’ll be rewarded with…

Ever since I was first introduced to search engine optimization (SEO), I’ve had to use it in every role I’ve had from editorial writing jobs to marketing blogging. While SEO was never my sole focus, I had to learn how to measure the success of my efforts. As a marketer,…

While scavenger hunts can be fun, users don’t want to frantically search through a website to find answers to their questions. They want them quickly, and they want them to be easy to find. The structure users want is called taxonomy. Scientifically, a taxonomy is a classification scheme that dictates…

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it.  Every SEO strategy ever devised aims to get you there. If you’re lucky enough to land a high ranking, you’ll enjoy a pretty big advantage over competitors when it…

In SEO, everything is anchored in user experience. And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users. Search engines are getting better and better at understanding search intent, which…

When it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it. And people do notice how long a page takes to load. In fact, according to data from Pingdom, 24% of users will abandon…

Nowadays, you can’t conduct a successful content marketing strategy without incorporating SEO methods. Neil Patel explained it well when he wrote: “Good SEO … means consistent output of content. Consistent output means that you’re doing content marketing, and you’re doing it right. There isn’t any way around it.” I can…