Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform’s Gen-Z and millennial audiences. However, marketing on Snapchat hasn’t always been easy. Between 2015 and 2017, brands like NASA, Warby Parker, and Sour Patch Kids started their Snapchat strategies by creating individual accounts. Based…
There are hundreds of emojis available on iOS and Android mobile device keyboards — everything from tacos, to national flags, to artists are represented in cartoon emoji form. On Snapchat, however, the emojis you see appear next to your friends’ names mean a myriad of different things — and they…
In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales. It’s no question Snapchat is a popular platform — in the U.S. alone, 78% of 18-24 year…
Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, Snapchat’s success wasn’t looking good. Since then, Snapchat has evolved into something so much more. And while it’s certainly not the cornerstone of…