Today’s youth is craving to be at the forefront of successful movements, tearing down and rebuilding structures and enacting positive change around the world. Increasingly, nonprofits are leveraging this desire and turning to younger generations to drive change and become the future leaders of the world. Their main catalyst of…
![Do Consumers Actually Shop Directly on Social Media Platforms [New Data]](http://focusmailings.com/wp-content/uploads/2021/03/do-consumers-actually-shop-directly-on-social-media-platforms-new-data.png "Do Consumers Actually Shop Directly on Social Media Platforms [New Data]")
Do Consumers Actually Shop Directly on Social Media Platforms [New Data]
When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online, social media platforms — such as Facebook, Instagram,…
How a Candle Company Uses Social Media to Drive a Better Customer Experience
The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. But how…
How to Use Clubhouse: A Step-by-Step Guide
Recently, Clubhouse — an invite-only, audio social media app — has gained viral levels of awareness. In just a few weeks, Clubhouse, which allows members to host and join audio chat rooms, has jumped from 600,000 to 2 million active users, gained a $100-million valuation, and hosted some of the world’s…
![What is Clubhouse? [+Should Marketers Care?]](http://focusmailings.com/wp-content/uploads/2021/02/what-is-clubhouse-should-marketers-care.png "What is Clubhouse? [+Should Marketers Care?]")
What is Clubhouse? [+Should Marketers Care?]
In 2020, you might have heard your favorite influencers talking about a mysterious new social media app called Clubhouse. But, unless you had a huge online following of your own, you might just be getting access to the app now. Until a few months ago, Clubhouse was a platform where…
Selling on Social 101: How Blume Markets and Sells to a Gen Z Audience
As the buying power of Gen Z grows, marketers at businesses of all sizes are searching for novel ways to connect with this audience and build lasting customer relationships. It’ll come as no surprise that social media platforms are of the best ways to connect with this generation — which…
IFundWomen’s Guide to Cultivating an Inclusive and Engaged Digital Community
How does IFundWomen empower and support women entrepreneurs? Their strength is in their community. IFundWomen, the go-to funding marketplace for women-owned businesses, aims to empower and support women entrepreneurs as they navigate building their businesses. They’ve identified a powerful marketing channel to help these women bring their visions to life:…
How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19
HIKI, a newly launched genderless full body sweat brand, was set to reveal their DTC brand in March 2020, when the COVID-19 pandemic was in full swing. Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times…
How Huel Uses Social Media to Reach an Audience of 400,000+
It all started with a mission. Julian Hearn wanted to create a business he was proud of — a business that was about more than profit; that did the right thing for the planet, for its staff, and its customers. That mission led to the launch of Huel. Huel offers…
How Broadcast Journalism Helped Me Pivot to Social Media Management
Pivoting from a career in broadcast journalism was a big decision for me. I loved everything about a newsroom environment: the breaking news, researching topics, identifying sources for stories, and feeling like I had a pulse on trends and issues taking place in the world. I was successful at it,…