When it comes to social media strategy, most brands know some of the top strategies: Post high-quality content, monitor your brand perception, engage with your audience. But ever wonder if there are some strategies your social media team has been overlooking? In this article, we’ll cover some strategies you may…
Instagram is a top-rated app, with more than 1 billion monthly active users. Within the app, individual users, influencers, brands, and businesses alike share high-quality photo and video content, interact in comments, and exchange direct messages. However, as it is a visual-centered platform, some people across the globe have trouble…
![Which Social Media Channels See the Most ROI? [New Data + Expert Tips]](http://focusmailings.com/wp-content/uploads/2021/09/which-social-media-channels-see-the-most-roi-new-data-expert-tips.png "Which Social Media Channels See the Most ROI? [New Data + Expert Tips]")
As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. In fact, as of 2021, social media is now the #1 channel used by marketers. But with all that Tweeting, Liking, Posting, and scrolling, it can be difficult to know…
When you think of online shopping destinations, Twitter may not be the first place that comes to mind. However, with ecommerce sales continuing to rise due in part to the COVID-19 pandemic, social platforms want in on the action. On Instagram, business owners can add a “shop” feature to their…
There’s no denying that content creation is time-consuming. You have to think of what to post, create a graphic, write a caption, choose hashtags, post the content, and engage with your audience in the comments—and then do it all again, and again, and again. While the challenges of social media…
If you’ve read the news or surfed through social media recently, you’ve probably heard about the new social media audio app called Clubhouse. In the last few months, Clubhouse, which allows users to drop in on audio calls as listeners or speakers, has received a $100 million valuation and grown to…
Today’s youth is craving to be at the forefront of successful movements, tearing down and rebuilding structures and enacting positive change around the world. Increasingly, nonprofits are leveraging this desire and turning to younger generations to drive change and become the future leaders of the world. Their main catalyst of…
![Do Consumers Actually Shop Directly on Social Media Platforms [New Data]](http://focusmailings.com/wp-content/uploads/2021/03/do-consumers-actually-shop-directly-on-social-media-platforms-new-data.png "Do Consumers Actually Shop Directly on Social Media Platforms [New Data]")
When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online, social media platforms — such as Facebook, Instagram,…
The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. But how…
Recently, Clubhouse — an invite-only, audio social media app — has gained viral levels of awareness. In just a few weeks, Clubhouse, which allows members to host and join audio chat rooms, has jumped from 600,000 to 2 million active users, gained a $100-million valuation, and hosted some of the world’s…