Social Media Strategy

Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different music snippets. The platform was among the top 100 downloaded apps for two years straight, and users posted around 13 million videos per day. In 2018, Musical.ly was purchased by…

TikTok is quickly becoming the next big thing in social media, both for individuals and for brands. Fortunately, the dance and lip-sync app can be a lot more than that if your brand uses it strategically. And the first place to start with that strategy is in your TikTok bio.…

As a marketer, reading trending predictions or industry forecasts is the norm. But sometimes you just want to pull a Regina George and say, “Stop trying to make fetch happen. It’s not going to happen.” We’ve all been there, especially with social media predictions. Although we’re always trying to forecast…

As a marketer, you’ve likely heard the buzz around popular social platform TikTok, which now has 500 million monthly active users and is the third-most downloaded app globally. The video-based social app has incredible potential for marketers, particularly since it’s so popular with the Gen-Z and millennial demographic. But, despite…

If you’re a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be. Namely, planning out a social media content calendar. That means figuring out an entire month of fresh content that needs…

We get it, fellow marketers —sometimes, you just need the numbers.  The new year means a lot of things: new life changes, new opportunities, chances to change lives, and, for marketers, new campaigns to plan.  The juggernaut known as social media only gets bigger with every new year, and because…