Last year, Augmented Reality (AR) and Virtual Reality (VR) startups raised over $3 billion in venture capital. Coupled with a 47% increase in active virtual reality users from 2017 to 2018, the VR market is set for some explosive growth in the near future. For marketers, virtual reality’s surging popularity…
Imagine your favorite vacation. Where was it? What did you do? Who went with you? How was the weather? What were you wearing? Can you remember every little detail? If you’re anything like me, you can remember the overall vacation, maybe some specific moments here and there, but most of…
Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn’t a new development. What is new is the definition of the term “engagement.” So, what defines a customer’s engagement today? Among other things: interactivity. For many customers today, an experience is…
I won’t lecture you on the importance of incorporating virtual reality (VR) into your marketing strategy. What I will do, however, is share a few fun facts about VR and show you nine examples of this technology used for marketing a product or a brand. By 2020, the economic impact…
Experiencing virtual reality is like watching a TV show — the quality of your TV has a huge impact on the quality of your viewing experience. You don’t want to watch an HD show on an old television set that’s been collecting dust in your basement since the beginning of…
Until recently, virtual reality (VR) felt like an exciting and far-fetched idea for the future. But now, with technology like Google Cardboard and Oculus Rift, VR is slowly becoming commonplace. With virtual reality, you can view the ancient pyramids of Egypt or the depths of the Atlantic from your computer…