Website Design

If your product team is working on the next big thing, there ought to be an equally awesome promotion strategy to spread the word. While some companies are guilty of drafting a press release, crossing their fingers, and hoping that the users will come, there’s actually much more to it…

If you’re a small business, your website has a big impact on your success. Research shows that roughly a third of people use the web to find local businesses. Honestly, I’m surprised that number isn’t higher. As a small business, you might not have the budget to hire a designer,…

When you’re knee-deep into the design of your website, it’s hard to admit this fact: Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious — but I’m surprised how rarely content managers and web designers actually apply this…

Serving as your company’s virtual front door, this page is responsible for drawing in a majority of your website’s traffic. Still, despite its prominence, many businesses struggle to optimize it properly. You see, your homepage needs to wear a lot of hats. Rather than treating it like a dedicated landing…

Every year, we see new elements and styles in website design begin to emerge. Some elements — when incorporated thoughtfully — help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it’s not necessary to include every trend that comes about…

It’s no question that Australia is one of the most visually stunning places on Earth. And, for generations, Australian artists have embraced the continent’s colorful culture in their work. When walking through a museum or historical location in Australia, you might find canvases covered with vibrant colors and energetic images…

To a prospect seeking out a new service provider, it can all be a little overwhelming. It’s easy to wonder: Who are the real people behind all the smoke and mirrors? Adding a “Meet the Team” page or section to your website is an easy, effective way to give your…

When it comes to designing or redesigning a website, it’s easy to get hung up on the aesthetics. That shade of blue doesn’t look right… Wouldn’t it be cool to have the logo on the right side of the screen? How about we put a giant animated GIF in the…

A while ago (as in 12 years ago) we created the first Website Grader. The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers. We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that…

Welcome to 2020. In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. Are you? The discussion of web strategy can take many directions, from copywriting to conversion paths. When we consider website optimization and overall web…