Every year, we see new elements and styles in website design begin to emerge. Some elements — when incorporated thoughtfully — help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it’s not necessary to include every trend that comes about…
It’s no question that Australia is one of the most visually stunning places on Earth. And, for generations, Australian artists have embraced the continent’s colorful culture in their work. When walking through a museum or historical location in Australia, you might find canvases covered with vibrant colors and energetic images…
To a prospect seeking out a new service provider, it can all be a little overwhelming. It’s easy to wonder: Who are the real people behind all the smoke and mirrors? Adding a “Meet the Team” page or section to your website is an easy, effective way to give your…
When it comes to designing or redesigning a website, it’s easy to get hung up on the aesthetics. That shade of blue doesn’t look right… Wouldn’t it be cool to have the logo on the right side of the screen? How about we put a giant animated GIF in the…
A while ago (as in 12 years ago) we created the first Website Grader. The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers. We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that…
Welcome to 2020. In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. Are you? The discussion of web strategy can take many directions, from copywriting to conversion paths. When we consider website optimization and overall web…
I can’t write a single line of code. So, it was a big surprise to me when I was asked to lead our new global web strategy team three years ago. If you’ve followed HubSpot’s history, it’s also probably a big surprise to you that we had 20,000 customers and…
In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number. Maybe you’re starting a new business venture or developing your…
Deep in the sea of acronyms in the marketing world, there’s an overwhelming amount to keep straight. SEO, CRM, SERP, CTR, and CToR are all important acronyms that can roll off of the tongue for most of us. What about CMS? Whether you’re new to marketing or have been in…
Admit it: Launching a new website is stressful — even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word. And of course, a handful of things could go very, very wrong. Like what if you…