Website Design

When it comes to designing or redesigning a website, it’s easy to get hung up on the aesthetics. That shade of blue doesn’t look right… Wouldn’t it be cool to have the logo on the right side of the screen? How about we put a giant animated GIF in the…

A while ago (as in 12 years ago) we created the first Website Grader. The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers. We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that…

Welcome to 2020. In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. Are you? The discussion of web strategy can take many directions, from copywriting to conversion paths. When we consider website optimization and overall web…

I can’t write a single line of code. So, it was a big surprise to me when I was asked to lead our new global web strategy team three years ago. If you’ve followed HubSpot’s history, it’s also probably a big surprise to you that we had 20,000 customers and…

In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number. Maybe you’re starting a new business venture or developing your…

Deep in the sea of acronyms in the marketing world, there’s an overwhelming amount to keep straight. SEO, CRM, SERP, CTR, and CToR are all important acronyms that can roll off of the tongue for most of us. What about CMS? Whether you’re new to marketing or have been in…

Admit it: Launching a new website is stressful — even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word.  And of course, a handful of things could go very, very wrong. Like what if you…

As people spend more and more time online, the role of the web designer has become increasingly crucial. As a web designer, it’s your job to stay on top of new techniques, technologies, and tricks that continue to emerge at a phenomenal rate. Additionally, you also need to run your…

In the early days of the web, design and SEO weren’t really friends — websites with good SEO often had a weak design, while websites with impressive design often weren’t great for SEO. During that era, there was some crazy stuff going on involving stuffing keywords into content, bad website…