What’s the one thing more overwhelming than the volume of your analytics data? I’m willing to be its the volume of analytics plugin options on WordPress. Installing an analytics plugin for your WordPress site allows you to get all your site’s data, metrics, and insights without leaving your WordPress dashboard.…
As a marketer, one of your main goals is to collect high-quality leads for your sales team — but, when those leads try to make appointments to learn more about your products or services, are they being delighted as well as they could be? Ultimately, creating an efficient, streamlined process…
Collecting high-quality leads is a major struggle for most marketers — in fact, 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. And even once you’ve created a fantastic, high-converting landing page, your hard work isn’t done. For instance, let’s say you figure out you’re…
A good calendar plugin is necessary for any company — the more events and appointments your business requires, the more likely it is that you need a visual way to lay them out to avoid confusion. But separating your calendars from the rest of your website or software is an…
Are your users happy with your website, or are you simply assuming they are? Whether you’re looking to improve the user experience on your website, increase your customer satisfaction, or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback…
The more you can automate, the more you can focus on delivering value for your customers. However, it can be difficult to create automated processes without diminishing the customer experience. Fortunately, certain tools are able to provide both efficiency for you and satisfaction for your customers — and one of…
If you can name it, there’s a WordPress widget for it. What started as a way to customize your sidebar has become an unimaginable wealth of usefulness. Widgets allow you to easily add complex functions to your site that can have a huge impact on the user experience. Whether you…
If your business has a blog, sending out an email newsletter is essential. Not only is it a simple way to distribute your content, but it can also help you better understand what type of content is resonating with your target audience so you can optimize your content strategy. Beyond…
Did you know there are over 56,000 WordPress plugins available today? WordPress plugins allow you to enhance your website’s functionality by adding features and capabilities that don’t come standard with the system. From writing tools to SEO tips to analytics, WordPress plugins will help you arrive at any solution you’re seeking,…
Let’s be honest. No one wants to send a support email only to receive a (possibly automated) response 48 hours later. Similarly, no one wants to be put on hold for 30+ minutes while being told they’re the next caller in line. We live in a world of instant gratification.…