Tips / How To

Social Media for Nonprofits: Empowering Younger Generations to Take Action

Today’s youth is craving to be at the forefront of successful movements, tearing down and rebuilding structures and enacting positive change around the world. Increasingly, nonprofits are leveraging this desire and turning to younger generations to drive change and become the future leaders of the world. Their main catalyst of…

How a Candle Company Uses Social Media to Drive a Better Customer Experience

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. But how…

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. But how did they manage to generate so much interest and excitement for their launch? Read…

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

An incredible 400 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). Besides being an interesting and fun way to connect with friends and family, stories offer businesses a unique opportunity to capture the direct attention of audiences and…

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to impact people’s lives. In fact, the American Marketing Association defines marketing as: “The activity, set of institutions, skills, and processes for creating, communicating, delivering, and exchanging offerings that…